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Rotterdam Area, Netherlands Netherlands

Associate Professor of Marketing at Erasmus School of Economics

Education

I teach (evidence-based) strategic marketing at Erasmus School of Economics. In my research I build econometric models aimed at better understanding consumers and managers' decisions. During my Ph.D. I have focused on studying high-stakes consumer decisions, especially health decisions (i.e. patient and physician behavior). Nowadays, I combine state-of-the-art econometric models with theories from behavioral economics to study not only consumer decisions but also managers' and firms' decisions, especially innovation-related decisions. To examine these questions empirically, I often rely on large datasets with consumer or firm choices (revealed preference data) or self-stated preferenc...