This document discusses making tourism more sustainable and who is responsible. It outlines the customer journey in planning a holiday and key decision points around destination, timing, activities, and costs. Choosing sustainable options like responsible tour operators or eco-certified hotels can help. Editing choices by removing environmentally damaging options or making them more expensive can also guide people toward more sustainable choices. Sharing travel experiences online can motivate sustainable tourism if it highlights beautiful, low-impact destinations. Overall, the document focuses on influencing tourist behavior and decision making at different stages to promote more environmentally-friendly holidays.
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7. Key Decision Making Factors
Destination - where?
Timing/season/climate when?
Holiday type what do you want to do?
Cost how much?
Distance/Access how far/how easy?
8. Buying a sustainable holiday?
Responsible Holiday agent
Eco-tourism tour operator
Certification
11. Choice Editing
"...shifting the field of choice for
mainstream consumers: cutting out
unnecessarily damaging products
and getting real sustainable choices
on the shelves.
"...[removing] environmentally
offensive products from commercial
consideration or [making] such
products expensive to use."
15. Eat good food
drink good wine
Get a tan
Explore amazing
landscapes
Relax and tune out
Take photos
Quality time with
partner/family
Experience different
history and culture
16. BRAGGING RIGHTS
The Independent, March 2017
I have no shame in admitting I love going to places
that I know will look good on Instagram, but that's not
the only reason for choosing them If a place is
beautiful, I'll appreciate it and enjoy being there as
well as upping my Insta-game - it's a win-win.