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Sustainable
Holidays
Whos Responsible?
Sustainable holidays who's responsible salli felton
Sustainable holidays who's responsible salli felton
Changing Tourist Behaviour
The Customer Journey
Inspiration
Research
Booking
In
Destination
Sharing
Experience
Key customer choices resulting in
sustainability implications are
made:
 Between research and booking
 In destination
Sustainable holidays who's responsible salli felton
Key Decision Making Factors
 Destination - where?
 Timing/season/climate  when?
 Holiday type  what do you want to do?
 Cost  how much?
 Distance/Access  how far/how easy?
Buying a sustainable holiday?
 Responsible Holiday agent
 Eco-tourism tour operator
 Certification
Sustainable holidays who's responsible salli felton
Sustainable holidays who's responsible salli felton
Choice Editing
"...shifting the field of choice for
mainstream consumers: cutting out
unnecessarily damaging products
and getting real sustainable choices
on the shelves.
"...[removing] environmentally
offensive products from commercial
consideration or [making] such
products expensive to use."
Sustainable holidays who's responsible salli felton
Inspiration
Research
Booking
In
Destination
Sharing
Experience
Sustainable holidays who's responsible salli felton
Eat good food 
drink good wine
Get a tan
Explore amazing
landscapes
Relax and tune out
Take photos
Quality time with
partner/family
Experience different
history and culture
BRAGGING RIGHTS
The Independent, March 2017
I have no shame in admitting I love going to places
that I know will look good on Instagram, but that's not
the only reason for choosing them If a place is
beautiful, I'll appreciate it and enjoy being there as
well as upping my Insta-game - it's a win-win.
TURNING GOOD
INTENTION INTO
ACTION
Thank You

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Sustainable holidays who's responsible salli felton

Editor's Notes