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who | what | where | why



         VISUAL STYLEGUIDE
WHO
nois3lab was born seven years ago, when its founders decided to share their experience
in the fields of communication and web-related issues.
Thus, they included in one structure all the professional skills and means needed in
order to develop products which are highly effective, creative and, most of all, always
innovative, with a special focus on the world of Free Software, seen as an opportunity
and as a strategic choice, anticipating its city institutional trends.
Thus it was prized by City of Rome for its Open Source and Free Software nature.

Thanks to that in 2009 nois3lab has been officially invited to join Mozilla Communities
and becomes Drupal Member.




presentation | who                                                                   3
WHAT
For us at nois3lab, communication is not a one-way process, but a way of stimulating
the senses of those we are addressing, with whom we build a world of meanings
generated by continuous interaction.
Ideas become methods.
And the wish to unveil and to know becomes a thirst for knowledge.
nois3lab achieves all this by placing its All Media Agency nature at the heart of its
activity, and by replacing the widespread passive attitude towards the market with an
active attitude based on an immediate and perfectly unmistakable identifiability of its
work.




presentation | what                                                                  5
WHERE
Everywhere!
In every human drive, in each communicative nerve centre.
In radios and televisions.

Online and offline.

In all services available in the Web.
By treating the spreading digital schizophrenia.
By optimizing and saving.
By updating customers identity and making it long-lived.
By capturing our target, and by focusing on an analysis which is aimed at offering a
consistent and accurate communication strategy.
Forever.




presentation | where                                                              7
WHY
Knowledge is thoroughness, progress and sharing.
The effect is an improvement in the efficacy and stability of ones image, ideas and
products.
nois3lab thus becomes an ideal partner for those who wish to develop their business
and feedback by investing in new information technologies, and by creating together
with us an original, creative and cutting edge product.

By applying your needs to our suggestions, we always grant high-level customization.




presentation | why                                                                9
HOW (1/2)
Advertising
Development of concepts, design and implementation of advertising campaigns by
means of tools such as:

揃 Above The Line
揃 Below The Line
揃 Marketing
       損 Social
       損 Viral
       損 Guerrilla
揃 Proximity marketing (Direct communication services using alternative media potentialities by means of Wi-Fi and
  Bluetooth technologies)
揃 Tv and Radio Commercial (concept and implementation of commercials)
揃 Direct Marketing
揃 Social communication (concept and implementation of public service announcements launched by public or
  private agencies)
揃 Positioning (positioning of relevant products in the most adequate media contexts)




presentation | how                                                                                          11
HOW (2/2)
Corporate identity
Concept, design and implementation of striking, recognizable and unique graphic
identities for our customers.
揃 Brand identity
揃 Graphic Design
揃 Offline materials
Interactive design
Concept, design and implementation of advanced and interactive applications and
platforms such as:
揃 Blogs
揃 Web applications
揃 Mashups with different 2.0 services (e.g. Google Maps, Facebook, Twitter, Flickr)




presentation | how                                                                    13
SOME CLIENTS (1/3)
Mozilla Drumbeat                                          2010
 projecting, designing and usability consultancy
 www.mozilla.org/drumbeat
15multimedia                                              2010
 corporate identity, webdesign and offline materials
 www.15multimedia.it
Mozilla Firefox                                           2009
 light guerrilla marketing
 www.flickr.com/photos/nois3lab
GOOM Radio                                                2009
 UI implementation lead
 www,goomradio.com
Casa editrice Ediesse                                     2009
 graphic identity, IA design, web design and e-commerce
 www.ediesseonline.it




presentation | clienti                                           15
SOME CLIENTS (2/3)
ABIT COOP                                                        2008
 Project and web identity, offline materials


Borghi di Lerca                                                  2008
 Project and web identity, offline materials
 www.borghidilerca.com
fio.PSD                                                          2008
 Project and web identity
 www.fiopsd.com
EGOAGOSYS s.r.l.                                                 2008
 Corporate identity
Diciannove soc. coop.                                        2007-2009
 Project and web identity
Comune di Roma                                                   2007
 Restyling for Autopromozionesociale.it and implementation
 www.autopromozionesociale.it


presentazione | clienti                                                  17
SOME CLIENTS (3/3)
Kiklos by The Gate                                 2007
 Project and web identity, offline materials
 www.kgrecia.it
Tekfestival                                    2005-2007
 Project and web identity
Critical Book&Wine                                 2005
 Project and web identity, offline materials
The Gate                                           2005
 Project and web identity, offline materials
DeriveApprodi                                      2004
 Project and web identity, e-commerce
 www.deriveapprodi.org
Gianluca Garofalo                                  2003
 Project and web identity




presentazione | clienti                                    19
[www]   http://nois3lab.it
        [@]   info@nois3lab.it
  [address]   via Mario Cingolani 18 - 00155 Roma
   [phone#]   +390695557019

   [fanpage] http://facebook.com/nois3lab.n3
     [tweets] http://twitter.com/nois3lab




presentazione | contacts
disclaimer

 This presentation is 息 nois3lab.
 nois3lab then release it under a Creative Commons Attribution-Share Alike 2.5 Italy.




presentazione | disclaimer                                                      21
[en] nois3lab resume

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[en] nois3lab resume

  • 1. who | what | where | why VISUAL STYLEGUIDE
  • 2. WHO
  • 3. nois3lab was born seven years ago, when its founders decided to share their experience in the fields of communication and web-related issues. Thus, they included in one structure all the professional skills and means needed in order to develop products which are highly effective, creative and, most of all, always innovative, with a special focus on the world of Free Software, seen as an opportunity and as a strategic choice, anticipating its city institutional trends. Thus it was prized by City of Rome for its Open Source and Free Software nature. Thanks to that in 2009 nois3lab has been officially invited to join Mozilla Communities and becomes Drupal Member. presentation | who 3
  • 5. For us at nois3lab, communication is not a one-way process, but a way of stimulating the senses of those we are addressing, with whom we build a world of meanings generated by continuous interaction. Ideas become methods. And the wish to unveil and to know becomes a thirst for knowledge. nois3lab achieves all this by placing its All Media Agency nature at the heart of its activity, and by replacing the widespread passive attitude towards the market with an active attitude based on an immediate and perfectly unmistakable identifiability of its work. presentation | what 5
  • 7. Everywhere! In every human drive, in each communicative nerve centre. In radios and televisions. Online and offline. In all services available in the Web. By treating the spreading digital schizophrenia. By optimizing and saving. By updating customers identity and making it long-lived. By capturing our target, and by focusing on an analysis which is aimed at offering a consistent and accurate communication strategy. Forever. presentation | where 7
  • 8. WHY
  • 9. Knowledge is thoroughness, progress and sharing. The effect is an improvement in the efficacy and stability of ones image, ideas and products. nois3lab thus becomes an ideal partner for those who wish to develop their business and feedback by investing in new information technologies, and by creating together with us an original, creative and cutting edge product. By applying your needs to our suggestions, we always grant high-level customization. presentation | why 9
  • 11. Advertising Development of concepts, design and implementation of advertising campaigns by means of tools such as: 揃 Above The Line 揃 Below The Line 揃 Marketing 損 Social 損 Viral 損 Guerrilla 揃 Proximity marketing (Direct communication services using alternative media potentialities by means of Wi-Fi and Bluetooth technologies) 揃 Tv and Radio Commercial (concept and implementation of commercials) 揃 Direct Marketing 揃 Social communication (concept and implementation of public service announcements launched by public or private agencies) 揃 Positioning (positioning of relevant products in the most adequate media contexts) presentation | how 11
  • 13. Corporate identity Concept, design and implementation of striking, recognizable and unique graphic identities for our customers. 揃 Brand identity 揃 Graphic Design 揃 Offline materials Interactive design Concept, design and implementation of advanced and interactive applications and platforms such as: 揃 Blogs 揃 Web applications 揃 Mashups with different 2.0 services (e.g. Google Maps, Facebook, Twitter, Flickr) presentation | how 13
  • 15. Mozilla Drumbeat 2010 projecting, designing and usability consultancy www.mozilla.org/drumbeat 15multimedia 2010 corporate identity, webdesign and offline materials www.15multimedia.it Mozilla Firefox 2009 light guerrilla marketing www.flickr.com/photos/nois3lab GOOM Radio 2009 UI implementation lead www,goomradio.com Casa editrice Ediesse 2009 graphic identity, IA design, web design and e-commerce www.ediesseonline.it presentation | clienti 15
  • 17. ABIT COOP 2008 Project and web identity, offline materials Borghi di Lerca 2008 Project and web identity, offline materials www.borghidilerca.com fio.PSD 2008 Project and web identity www.fiopsd.com EGOAGOSYS s.r.l. 2008 Corporate identity Diciannove soc. coop. 2007-2009 Project and web identity Comune di Roma 2007 Restyling for Autopromozionesociale.it and implementation www.autopromozionesociale.it presentazione | clienti 17
  • 19. Kiklos by The Gate 2007 Project and web identity, offline materials www.kgrecia.it Tekfestival 2005-2007 Project and web identity Critical Book&Wine 2005 Project and web identity, offline materials The Gate 2005 Project and web identity, offline materials DeriveApprodi 2004 Project and web identity, e-commerce www.deriveapprodi.org Gianluca Garofalo 2003 Project and web identity presentazione | clienti 19
  • 20. [www] http://nois3lab.it [@] info@nois3lab.it [address] via Mario Cingolani 18 - 00155 Roma [phone#] +390695557019 [fanpage] http://facebook.com/nois3lab.n3 [tweets] http://twitter.com/nois3lab presentazione | contacts
  • 21. disclaimer This presentation is 息 nois3lab. nois3lab then release it under a Creative Commons Attribution-Share Alike 2.5 Italy. presentazione | disclaimer 21