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Bangladesh Bangladesh

Manager circulation and promotion at Beximco Media

Advertising / Marketing / PR

Some people see a commercial on television and think that's the work of a marketer. Actually, that's advertising. Other people look at the purchases that customers make and chalk that up to successful marketing. Nope-that's sales. But behind every successful ad professional or salesperson is a marketer. In my past experience I had the privilege to know my company’s product line, historical market, potential market, media costs, media response, and budgeting issues. I learned marketing takes three basic forms: Positive marketing (the benefits of your product or service), educational marketing (developing a demand for your product by educating people about their needs) and negative market.