As the Assistant Brand Manager at Lafarge Pakistan, I am responsible for taking key brand initiatives such as research and planning to create a recognizable and familiar brand image for the company. I work closely with the sales teams and external agencies, applying brand management expertise. Achieved & exceeded the Group target of PKR 177 Million against commercial branding (price positioning & new product launches) in 2014.In a nutshell, I am accountable for:
Coordination, planning & execution of ATL & BTL activities for Lafarge Corporate, PakCem (Local & Tajikistan) and Stallion (Afghanistan)
Coordination with the advertising agency for creative & media
Marketing & branding support ...
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