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MEGATREND:
3/2/20 www.athelytix.com 2
Analytics are
transforming every
aspect of sports
“One thing is for sure, the use of
analytics has enabled organizations
and their players to build a more
efficient mousetrap and it will impact
every aspect of high school,
collegiate and professional sports.”
Leigh Steinberg
Changing the Game; The Rise of Sports Analytics
(Forbes August 18, 2015)

MARKET OPPORTUNITY
The worldwide sports analytics market is projected to
grow to $6.7 BILLION by 2026*
*Source: Allied Market Research 2019
Athelytix is uniquely positioned to take advantage of this
megatrend by making analytics available to the masses.

CURRENT SITUATION
Traditional sports coaching methods are inefficient.
Coaches tend to adopt a “one-size-fits-all” approach, and generally
rely on subjective insights to make adjustments.
By contrast, pro sports is moving towards a data revolution.
Athelytix’ GRID system provides professional-level objectivity to
players at all levels to help accelerate their development.

INTRODUCING
For training, entertainment and fan experiences at:
Batting Cages, Sportsplex/Training Centers, Baseball Stadiums, Fairs etc.
• Easy install or add-on to existing equipment - no downtime
• Real-time video and event data capture + Cloud access
• Local display for immediate analysis
• Convertible to other sports (soccer, hockey, etc…)
As seen at
Innovation Alley 2017

HOW THE GRID WORKS
Bi-directional laser-based object detection for
highly accurate, real-time event data capture
Precise measurement of velocity, trajectory,
distance and location.
HD Video of each “event” enables a player
to identify their optimal mechanics.
Video and data as a single “event” are sent
to the cloud for instantaneous review.

USER BENEFITS
COACHES:
• Quantify the results of their instruction
• Accelerate player development
PLAYERS:
• Enhanced performance by identifying their optimal mechanics
• Ability to compete and compare results with other players
FACILITY OWNERS:
• Enhanced user experience = more customers
• Premium product = enhanced revenues

SUSTAINED COMPETITIVE ADVANTAGE
Patented Laser-based solution is superior to Radar and Infrared
Our Fast Track USPTO Utility Patent issued August 8, 2017, PATENT # 9,726,479 B2;
“System for Determining the Position, Speed or Trajectory of a Sports Object”
Radar and Infrared suffer from distortions (Doppler Effect, ambient light, return signal) due to environmental
conditions that affect accuracy. Our solution relies on the highly accurate beam interrupt of fixed lasers
which is NOT impacted by Doppler, environmental conditions or distance.
The ATHELYTIX platform combines a laser array with predictive analytics. Provides BI-DIRECTIONAL data
in a single event (e.g. pitch and hit).
The GRID is accurate
to within*:
✓ .08 inches
✓ 1 mph
✓ 1 degree
* As tested/confirmed by
RockWest Solutions

COMPETITIVE COMPARISON
Feature The Grid Rapsodo Hittrax
Technology Laser Radar Infrared
Accuracy Best Better Good
HD video sync Yes Yes Yes
SaaS Cloud platform Yes Yes
Object Tracking for any sports
object
Yes
Bi-directional
Tracking
Yes
Scalable to multiple stations Yes
Multi-Device / Multi-platform Yes

OUR MARKET
Any Sports Enthusiast who wants to improve their
skill set.
$6.1 Billion spent on Coaching
112 MM U.S Sports Participants
14,000 batting cage stalls
2.4MM Little Leaguers
16.7MM Recreational
Baseball & Softball players
Source: Statista

Eric Davis
Advisory Board Member
GO TO MARKET STRATEGY
• Deploy FREE systems to baseball / softball training centers.
(Removes barriers to entry and enables us to share revenues in perpetuity.)
• Provide a free app to engage users and upgrade them to a
premium subscription (Freemium Model)
• Sell systems direct to Major/Minor League Baseball, and/or High
School, College Baseball/Softball Teams for training or fan
experience usage

HOW WE MAKE MONEY
Revenue share from facility owners:
Athelytix gets 65% of the incremental revenues on installed systems.
– Current rates average about $50 per hour (via pay per use or hourly rental)
– We estimate upcharge can be ~50%*
– Projected Athelytix revenue will be approx. $16.25 per hour of use per cage.
Premium app upgrades:
$4.99/mo. / ($50/yr.) upgrade to Premium App which provides video, national
rankings, competitions, archive/historical data, ad removal, etc.
System Sales: (for Collegiate / Professional use)
Hitting Systems @ $25K each ($15K cost)
Pitching Systems @ $60K each ($45K cost for a 3-grid unit)
*Based on real-world experience and interviews with Southern California batting cages

REVENUE FORECAST ($M)

USE OF FUNDS
15
Athelytix is seeking to raise up
to $2M through the issuance of
Convertible Notes.
The initial $1M will result in the
first two initial Hitting Grids and
two Pitching Grids being ready
for sale or deployment.

LEADERSHIP TEAM
Stephen D. Rosen, CEO
• 30 years in broadcast and multi-platform technology and content distribution
• Founder of US recognized A/V System Integration Company with major international clients
• Cofounder of software development Company - over $2M raised
• Inventor/Patents Granted: PATENT #9,058,375 B2 / PATENT #9,726,479 B2 / PATENT #9,715,506
• Consultant to major international Broadcast and Video clients developing infrastructure, production, streaming
and big data infrastructure, predictive analytics, BI and A/V and business and software technology infrastructure
Norb Seufert, CMO
• 25 year ad executive for international agencies including Grey, Bates USA
• Experience managing national ad campaigns for Callaway Golf, Rossignol, Airwalk and TaylorMade
• Former owner of baseball/softball training facility in San Diego, CA
Larry Goldenthal, COO/General Counsel
Spent nearly 20 years representing Fortune 50 companies in environmental litigation, product liability and regulatory matters; and has a broad
commercial litigation and corporate background
Partner and General Counsel in a commercial real estate brokerage firm; engaged in asset identification, due diligence, transactional legal work
Has served a legal counsel for a start-up oilfield services roll-up company, and as counsel, officer and consultant to start-up and small-medium
sized businesses including in hospitality, asset management, sports technology, entertainment, commercial lending, outdoor outfitters and land
acquisitions and sales.

ADVISORS AND CONSULTANTS
www.athelytix.com 17
Eric Davis (MLB Cincinnati Reds)
• Cincinnati Reds Hall of Fame Player, currently serving as Special Assistant to the Reds General Manager
• Gold Glove and Silver Slugger recipient
• Twice named Comeback Player of the Year
Chris Richard (MLB Baltimore Orioles)
• Former MLB Player and Hitting Instructor
• Owns and operates Personal Pitcher which manufactures and sells pitching machines
Mike Fontana; Inventor of The GRID, former professional pitcher
• Drafted by CA Angels 1995
• Holds Long Beach State record for consecutive wins (19) by a pitcher
• Aerospace Engineer
Jeff McArthur, Software Engineer
• Computer Science Degree from Stanford University
• Lead Architect for SONY’s “MLB: The Show” (#1 selling baseball video game)
• Credited on 7 unique video game titles spanning 20 years
John Stallings/Mobeezio, Lead Software Engineer
• Cofounder of Mobeezio Inc., an independent software development company that has built
applications for iOS, Android and Windows platforms that have garnered over 25 million
downloads

FUTURE DIRECTION
• Expand to other sports / countries
• Enhance app for league play/competitions
• Sell in-app advertising
• Extend applications through 3rd party device support
• Develop simulated game modes (e.g. player vs. pro)
• Develop lower cost hardware platforms for
consumer use

SUMMARY
• Analytics are revolutionizing sports and we make analytics available to the masses.
• We have a patented, proven technology to demonstrate meaningful player
improvement for all object-based sports.
• Our team and advisors are expert in this technology and this market.
• Training is just the beginning. We have opportunities in entertainment, retail and
gaming across a wide variety of sports.
For More Information please contact
Norb Seufert
norb@athelytix.com
(858) 229-5625
Stephen D. Rosen
stephen.d.rosen@gmail.com
(714) 504-4436

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