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Twitter101

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NowSourcing, Inc.
NowSourcing, Inc.

Presentation on Twitter101 for business given by Brian Wallace, President of NowSourcing, Inc for Frannet.

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Twitter 101 Brian Wallace, President, NowSourcing, Inc.
Overview What is Twitter? Do I have time to use it? How to use it Do I need to use it? How often to Tweet How to reach people on Twitter How to get followers How to connect to LinkedIn
What is Twitter? Allows short posts, up to 140 characters Leads / Conversation / Discussion Sales (hard sell is a no-no) Customer Service Competitor Analysis / Info Gathering
What is Twitter? 23 million unique visits Off web visits 26th largest site in the world (source: Alexa)
Do I have time to use it? Yes If you have time to write 1 email, you have time for 5 tweets
How to Use Twitter Not just you Be helpful Help others Dont spam Retweeting Tweetmeme Buttons
How to Use Twitter Web Text iPhone/Blackberry Desktop apps Images Video
Twictionary At Reply or @reply - a reply to another user DM direct message Failwhale graphic that appears when Twitter is over capacity Hashtags or # using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday Retweet (or RT) repeating anothers tweet Tweet posting a Twitter message Twitter Chats becoming more popular real-time discussions on a topical, regular basis see #prchat, #agchat Twitterverse the Twitter community
Dont Do This Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Fedex sent email to Board of Directors
Do This We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger. -Peter Waldschmidt, CEO of Gnoso
Do I Need to Use It? Only worth doing if youre willing to learn and put in the time Still worth getting a profile to protect you & your companys identity
How Often Should I Tweet? Average across Twitter is 4 per day Others day 22 is optimal Your own pace Weekdays Times of Day
How to Reach People Polling Search Retweets Apps Tweetups DMs Hashtags
How to Reach People Search is your friend Saved searches Keyword/keyphrase search Search by location Twitabs Refreshes for you
How to Get Followers Not a magic trick Consistency and relevance is key Import your contacts Look across your other networks Often overlooked: signature block
How to Connect to LinkedIn Company Buzz Application
Questions?
Contact Brian Wallace bwallace@nowsourcing.com 502.442.7914 nowsourcing.com @nowsourcing linkedin.com/in/nowsourcing

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Twitter101

  • 1. Twitter 101 Brian Wallace, President, NowSourcing, Inc.
  • 2. Overview What is Twitter? Do I have time to use it? How to use it Do I need to use it? How often to Tweet How to reach people on Twitter How to get followers How to connect to LinkedIn
  • 3. What is Twitter? Allows short posts, up to 140 characters Leads / Conversation / Discussion Sales (hard sell is a no-no) Customer Service Competitor Analysis / Info Gathering
  • 4. What is Twitter? 23 million unique visits Off web visits 26th largest site in the world (source: Alexa)
  • 5. Do I have time to use it? Yes If you have time to write 1 email, you have time for 5 tweets
  • 6. How to Use Twitter Not just you Be helpful Help others Dont spam Retweeting Tweetmeme Buttons
  • 7. How to Use Twitter Web Text iPhone/Blackberry Desktop apps Images Video
  • 8. Twictionary At Reply or @reply - a reply to another user DM direct message Failwhale graphic that appears when Twitter is over capacity Hashtags or # using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday Retweet (or RT) repeating anothers tweet Tweet posting a Twitter message Twitter Chats becoming more popular real-time discussions on a topical, regular basis see #prchat, #agchat Twitterverse the Twitter community
  • 9. Dont Do This Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Fedex sent email to Board of Directors
  • 10. Do This We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger. -Peter Waldschmidt, CEO of Gnoso
  • 11. Do I Need to Use It? Only worth doing if youre willing to learn and put in the time Still worth getting a profile to protect you & your companys identity
  • 12. How Often Should I Tweet? Average across Twitter is 4 per day Others day 22 is optimal Your own pace Weekdays Times of Day
  • 13. How to Reach People Polling Search Retweets Apps Tweetups DMs Hashtags
  • 14. How to Reach People Search is your friend Saved searches Keyword/keyphrase search Search by location Twitabs Refreshes for you
  • 15. How to Get Followers Not a magic trick Consistency and relevance is key Import your contacts Look across your other networks Often overlooked: signature block
  • 16. How to Connect to LinkedIn Company Buzz Application