Developed and managed Kapost's re-positioning in the market including product differentiation, sales enablement and training, and relaunching the company's external messaging (relaunching website, content development and distribution, internal trainings, etc.). Clarified Kapost's value proposition and increased visibility within the industry. Oversaw the strategy, production and publishing of monthly integrated marketing campaigns designed to drive web traffic, leads and qualify opportunities with sales. Manage a team of 10 direct reports spanning communications and social media to creative services and customer advocacy.
Roles overseen include:
Community Management
Public Relations/Ana...
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