Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Senior Marketing Manager at Global Payments Canada
Industry
Finance / Banking / Insurance
About
I am a marketing strategy veteran and a passionate advocate for advanced data analytics. Especially, when it comes to discover hidden trends and integrating insights into customer retention tactics.
Currently, I am running a customer retention marketing program at Global Payments Canada. By assessing each merchant’s propensity to quit and segmenting the customer base, I am able to design customized retention strategies in a highly competitive B2B landscape.
When I’m not on the job, I immerse into amateur photography and embrace fresh new ways to capture the world.
Specialties: Customer Retention, Analytics, Loyalty and Rewards, Digital Marketing, Segmentation, Personalization
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