APAC B2B Marketing & Product Director → building strategy to generate demand & improve customer experience
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About
A B2B Marketer by accident rather than design but now committing to developing integrated marketing programmes that provide true value to the sales team and the business as a whole. My mission is to improve brand perception and awareness, create a strong pipeline and improve customer satisfaction. There are many ways to achieve these goals but ultimately that is what must drive everything that we are doing as a marketing team.
I bring to marketing a unique perspective provided by a career encompassing administrative, customer support, account management and product management roles in both the UK and across Asia Pacific. This gives me a great feel for how all parts of the business must ...
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