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Bk alpha3.ppt

Neil Wehrle
Neil Wehrle

I gave an opening talk for Brooklyn Alpha, a conference in Brooklyn that was a companion to Brooklyn beta..

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BETAWORKS BROOKLYN ALPHA!
SEEDS!
Stems!
Bk alpha3.ppt
Bk alpha3.ppt
Product Development!
Build ! complete end to end use case! Iterate ! ideation, exploit edge cases, pivot! Scale ! infrastructure, product and team!
Bk alpha3.ppt
Family tree!
Early explorations!
Bk alpha3.ppt
Version 1!
Reflection and analysis!
Sketches!
agile, not Agile!
Single page!
betaworks works!
Detail ! core user need end to end! At Pixarproduction only begins after the company has critiqued a story in reels, or roughly animated storyboards, six or seven times. They edit and reedit before they film. - The New Yorker
Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype!
Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it!
Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but dont get used!
Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but dont get used! Surface matters ! more than you think!
Surface matters ! more than you think! you cannot have depths without surfaces. They communicate with what is within; between the two there is always a great dialogue. Linda Grant
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. Steve Jobs

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Bk alpha3.ppt

  • 1. BETAWORKS BROOKLYN ALPHA!
  • 7. Build ! complete end to end use case! Iterate ! ideation, exploit edge cases, pivot! Scale ! infrastructure, product and team!
  • 18. Detail ! core user need end to end! At Pixarproduction only begins after the company has critiqued a story in reels, or roughly animated storyboards, six or seven times. They edit and reedit before they film. - The New Yorker
  • 19. Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype!
  • 20. Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it!
  • 21. Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but dont get used!
  • 22. Detail ! core use case end to end! Iterate ! like crazy: sketch, whiteboard, wireframe, prototype! Have a POV ! and stick to it! Talk to users ! but dont get used! Surface matters ! more than you think!
  • 23. Surface matters ! more than you think! you cannot have depths without surfaces. They communicate with what is within; between the two there is always a great dialogue. Linda Grant
  • 24. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. Steve Jobs