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Front Cover
The front cover consists of natural earth colours such as
brown orange and black. The dominating natural colour of
brown gives the cover a natural authentic style which
relates to her contemporary R&B genre of music. The
white dots of noise on the image gives the image and old
look which links to ‘the diary of Alicia keys’ because it
makes the audience feel like we are following her through
her journey. Although we half of her face, the piano is in
front of her and is dominating the cover. This removes the
focus from her appearance and focuses on the main thing
that inspires her to do music which is her piano. The
dominance of the piano is also used as a brand for Alicia
keys because of her name and her talent the audience
associate her with a piano. The colour of Alicia’s skin in this
image is almost the same as the dominating brow colours
which show that she is one with her music. Her face
expression is relaxed yet shows that she is hiding something
which engages the audience into wanting to buy the album
and finding out about her through her songs. The
typography of the title of the album is small and lower case
which imitates the simple handwriting in a diary. The white
colour of the writing stands out in front of the brown
background and catches the readers eye.

CD Design
The CD cover has a white background which allows the
audience to identify the images and text on the CD from far.
The overlapping images of the keys remind the audience of
Alicia because it reinforces her name through the image. The
keys could also symbolise her music which unlocks the story
of her like and represents the key to her diary. The typography
of the album name is the same font but is red which again
stands out from far against the white background. The logo of
her record label Sony is also make very visible by the black
contrasting the white and this emphasizes the name of the
label and shows its importance.

Back Cover
The image of the piano takes up most of the frame
and dominates the image. Instead of repeating the
artists image which most back covers do, the image
of the piano is repeating to show its major role in
her music. The image of the piano shows the
audience that Alicia’s talent of playing the piano is
what is the most important instead of her looks
which is a different message we get compared to
other album covers. The colour code of the writing
is white yellow and blue which are all bright and
stand out against the black background underneath
it. The barcode it placed on the top right corner
which works well because it doesn't overlap and
disturb the image of the piano.

Which ideas I will subvert into my
work
From this digipak one of the main motifs is the piano. My
artist for my work also has a guitar which she is associated
with and I think it will be good to show the guitar on the
images because it shows the audience her inspiration for
music.

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Alicia keys Digipak analysis

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