Greater New York City Area, New York United States
Occupation
EVP, Chief Digital Officer
Website
About
Executive digital leader for WPP鈥檚 consolidated Janssen business unit, responsible for innovation, creativity, and technological excellence, managing $35,000,000 worth of marketing spend for a portfolio of multi-billion dollar brands.
In conjunction with the franchise Presidents, launched Janssen鈥檚 Digital Center of Excellence, an internal team responsible for driving digital fluency and strategic best practices across IT, Legal, Regulatory, PR, and Marketing.
Built and led cross-functional team of elite strategy and creative agency personnel responsible for the alignment of digital, social, mobile, and traditional marketing campaigns and product initiatives.
Established digital s...
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