Optimizely in 2014: A Year in Review

Feb 4, 20152 likes2,745 views

Optimizely had a big year in 2014, adding over 3,000 new customers, hosting their first customer conference (Opticon) with over 650 attendees, and launching several new features for their product including the Optimizely Developer Platform, new Results Page, Audiences, iOS SDK, and Home dashboard. They also expanded their community through events, forums, and new nonprofit and partner programs. In 2014, Optimizely helped deliver over 14 billion experiences to users of the world's top brands.

2014 was a big year for us, and it��s all thanks to you. Thousands of new
customers joined Optimizely and participated in our effort to enable the
world to turn data into action.
3,000+ New Customers

In 2014, we introduced new ways for our customers and
partners to talk to us.
Feedback

Opticon 2014
Our very first conference
for customers and partners
650+ attendees
San Francisco, CA
Learn more at
opticon.optimizely.com

��Looking back at the different
conferences we attended last
year, I found that I gained the
most from Opticon.��
�C Shane Hale, Director of UX and Conversion at Online Guru

The Optimizely
Experience Roadshow
The first of many tours around the US and
Europe to share best practices and sneak
peeks at upcoming product releases with
a growing community of experimenters
and optimizers.
11 cities globally
2,000+ attendees

Optiverse
A community where
experimenters can unite,
explore, and optimize
together.
2,000+ members
3,900+ conversations
20+ product ideas
implemented
Join the discussion at ?
optiverse.com

��There's a lot of really insightful
stuff getting posted [in
Optiverse] that you won't find
anywhere else on the web.��
�C Keith Lovgren, Director of CRO at Elevated

All of this feedback came together to inform our biggest year
yet for adding new features and product enhancements.
Features

Optimizely Developer Platform
LAUNCHED IN MARCH 2014
A set of APIs and developer tools to extend,
connect, and build on Optimizely.
developers.optimizely.com

New Results Page
LAUNCHED IN JUNE 2014
A faster, smarter way to take action on
your experiment results.

Audiences
LAUNCHED IN JULY 2014
Save and reuse groups of targeting conditions and
deliver consistent experiences to your visitors.

Optimizely��s iOS SDK
LAUNCHED IN NOVEMBER 2014
Test and roll out changes to your native iOS app on the
fly, without waiting for App Store approval.

��Optimizely has played a huge
part in opening our eyes to how
important analytics and
optimization is to the success of
our app.��
�C Jeff Farkas, Developer at French Girls

Home
LAUNCHED IN DECEMBER 2014
A fast, functional way to manage your Optimizely
experiments, integrations, and collaborators.

��I am so happy to see this new
dashboard! This was my #1
product request, and I'm glad to
see it live.��
�C Pauline Marol, Product Manager at Hotwire

In 2014, the world��s top brands used Optimizely to deliver more than 14
billion web and mobile app experiences to their users.
14.5 Billion Experiences

This year we saw the Optimizely community extend to
non-profit organizations and even more business partners.
Friends

Optimizely Partner Program
A single place to find Technology and Solutions
partners to enhance your experience with Optimizely.

Start optimizing today at optimizely.com.

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