Orchid is a Digital Strategist at Nestle and oversees digital strategy across the ice cream portfolio, including Haagen-Dazs and Drumstick. She is also part of Nestle鈥檚 Digital Center of Excellence and is currently working to standardize measurement across the organization to encourage data-driven decision making.
Prior to Nestle, Orchid led the Kraft and Mondelez accounts at mcgarrybowen, a global creative agency. It was there that she helped re-position the Triscuit brand and lean into creating compelling content that both established the brand equity and appealed to the maker sensibilities of the millennial audience. She also crafted the content strategy for Miracle Whip鈥檚 鈥淧roud of I...
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