Marketing Your Library's Electronic Resources (MSU LEETS presentation)
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As libraries continue to move more of their resources from print to the electronic format, the difficulty of promoting the use of that content has become apparent. The traditional promotional techniques for print resources, such as putting the new items on a new book shelf near the front door or keeping heavily used items at the reference desk, do not work for resources in an electronic format because there are no physical volumes to view. How, then, do libraries best connect their patrons to appropriate electronic resources? Well be talking about how you can get started right away with developing a marketing plan for electronic resources at your library. Presented at the 2013 Mississippi State University Libraries eResource & Emerging Technologies Summit (http://blogs.library.msstate.edu/msuleets/)
Marketing Your Library's Electronic Resources (MSU LEETS presentation)
- 1. Marie R. Kennedy @orgmonkey Loyola Marymount University Marketing Your Librarys Electronic Resources
- 8. Marketing Scary Youre not in this alone.
- 12. http://orgmonkey.net/?p=1136 Lindsay,A.R. (2004), Marketing and Public Relations Practices in College Libraries, CLIP Note,ALA, Chicago.
- 15. REALLY
- 24. Dubicki, E. (Ed.)(2008), Marketing and Promoting Electronic Resources: Creating the E-Buzz!
- 25. academic staff as collection developers; collaboration; collection policy; faculty/professionals as marketing tools; phone call/of鍖ce visit; students as marketing tools; surveys; word of mouth; Blackboard; branding; email (external); email (internal); feedback forum; home/of鍖ce; mascot; online social network; screen saver; usage statistics; Web page, customized; banners/posters; bookmarks; calendar; 鍖yers/ brochures; giveaways; incentives; newsletter; newspaper alert; pins; postcards/letters/direct mail; FAQ; native language education; patron training (group); patron training (individual); slide show/demonstrations; staff training (group); staff training (individual); use guide
- 36. Is a collaborative model of benchmarking the marketing of electronic resources feasible?
- 39. METHODS
- 40. http://benchmarketing.wetpaint.com/page/Map+of+participants 53% of the participants do not have marketing/promotion/outreach as part of their formal job description
- 42. Strategy
- 43. measurement, assessment survey + usage statistics
- 45. 48% 87% 3.3 Of those who had used the resource before, 82% learned something new
- 46. 0 4 8 11 15 usage statistics 13 4 14 increase same or decrease no data
- 47. SEND ME
- 54. academic staff as collection developers; collaboration; collection policy; faculty/professionals as marketing tools; phone call/of鍖ce visit; students as marketing tools; surveys; word of mouth; Blackboard; branding; email (external); email (internal); feedback forum; home/of鍖ce; mascot; online social network; screen saver; usage statistics; Web page, customized; banners/posters; bookmarks; calendar; 鍖yers/ brochures; giveaways; incentives; newsletter; newspaper alert; pins; postcards/letters/direct mail; FAQ; native language education; patron training (group); patron training (individual); slide show/demonstrations; staff training (group); staff training (individual); use guide
- 56. Im not ready
- 58. Know your patron Case study Survey Participant observation Cohort study Focus group
- 59. Know your patron Case study Survey Participant observation Cohort study Focus group
- 60. Know your patron Case study Survey Participant observation Cohort study Focus group
- 61. Know your patron Case study Survey Participant observation Cohort study Focus group
- 62. Know your patron Case study Survey Participant observation Cohort study Focus group
- 65. Marie R. Kennedy Loyola Marymount University marie.kennedy@lmu.edu http://orgmonkey.net @orgmonkey
- 66. Boxwell, R.J., Jr. (1994), Benchmarking for Competitive Advantage, McGraw-Hill, New York, NY. Dubicki. E. (Ed.)(2008), Marketing and Promoting Electronic Resources: Creating the E- Buzz! Kennedy, M.R. (2010),Cycling through: Paths libraries take to marketing electronic resources, paper presented at Library Assessment Conference, October 27, Baltimore MD, available at: http://digitalcommons.lmu.edu/librarian_pubs/3. Kennedy, M.R. (2011),What are we really doing to market electronic resources? Library Management,Vol. 32 No. 3, pp. 144-158. Kennedy, M.R. and LaGuardia, C. (2013), MarketingYour Librarys Electronic Resources:A How-To-Do-It Manual, Neal-Schuman/ALA, Chicago, IL. Lindsay,A.R. (2004), Marketing and Public Relations Practices in College Libraries, CLIP Note,ALA, Chicago, IL.
- 67. Image attributions: 際際滷 2: http://www.鍖ickr.com/photos/7883660@N05/466221141 際際滷 10: http://www.鍖ickr.com/photos/buzzfarmers/7318389106 際際滷 13: http://emptyback鍖eld.com/wp-content/uploads/2009/05/ girl_telling_a_secretjpg.jpeg 際際滷 17: http://www.isilm.com/development.html 際際滷 19: http://takeplayseriously.org/2013/04/11/cootie-catchers- oxygen-masks-the-adults-right-to-play/ 際際滷 21: http://www.鍖ickr.com/photos/ 12023477@N05/3531718174 際際滷 31: http://www.鍖ickr.com/photos/ 94168846@N00/3386947788 際際滷 33: http://www.鍖ickr.com/photos/zooboing/5426098861/ 際際滷 35: http://www.鍖ickr.com/photos/timothymorgan/4420821913/ 際際滷 56: http://www.鍖ickr.com/photos/zooboing/5396960524/ 際際滷 63: http://www.鍖ickr.com/photos/ambuj/345356294/