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Gamify societal problems @ PICNIC 2012

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ottilienieuwenhuis

This document summarizes a presentation on serious gaming and gamification given at TNO, a Dutch research organization. The presentation introduced TNO and its work in serious gaming and gamification. It provided examples of how gaming elements can be used to motivate behavior change. Attendees then worked in groups to design a gamification for one of several societal challenges, developing personas, missions, and gamified solutions. The presentation encouraged further discussion with the presenters on applying serious gaming and gamification.

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A Life Less Ordinary: Suddenly Making a Serious Difference Arjanna van der Plas, Ottilie Nieuwenhuis & Hester Stubb辿-Alberts
Ottilie Nieuwenhuis September 18, 2012
Arjanna van der Plas Picture: http://office.microsoft.com/ September 18, 2012
Hester Stubb辿-Alberts Picture: Spitsvrij September 18, 2012
How about you.? What are the daily activities you really should do but could use some gamification? What little actions that you take in your daily life make you smile? Did you ever learn something in a surprising way? September 18, 2012
Today A little bit about TNO Introduction serious gaming & gamification @ TNO by Hester Stubb辿 DIY: gamify life! Results: your serious differences with a September 18, 2012
A little bit about TNO Technical Sciences Earth, Environ mental and Life Sciences Behavioural and Societal Sciences September 18, 2012
Serious Gaming and Gamification September 18, 2012
Domain TechnologyHuman factors
Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal?
E-Learning Sudan Not education for all but Learning for all! September 18, 2012
Partners in e-Learning Sudan September 18, 2012
Gamify societal problems @ PICNIC 2012
September 18, 2012
September 18, 2012
September 18, 2012
Gamification Small gaming elements that .nudge you into right behaviour and make you smile :) September 18, 2012
Examples of gamification September 18, 2012 Bron: www.triplepundit.com/
Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal? Keep the parc clean Children & parents Attractive feedback Fun vacuum cleaner
Profiling your target group ConnectionCompetition CompetenceCreation Badges Appointments Short challenges Financial bonuses Mini game Lottery Surprises Unlocking levels Time spent Level bonuses Ownership Progression Quests Free stuff Friendlists (insude/outside) Combo bonuses Community collaboration Group ranking Social check-ins Leaderboards Ranks Productivity Count down bonuses Losing points progression Individual Collective Result Proces September 18, 2012
DIY: gamify one of todays societal challenges 1) Obese children Eat, play, move 2) Energy overconsumption Switch it off, turn it down 3) Lack of physical exercise of elderly The art of getting out of the chair 4) Vandalism Dont ruin bus shelters out of boredom 5) Street refuse Keeping our streets clean & cosy 6) Road safety Red traffic lights are there for a reason 7) Smartphone addiction Try a F2F conversation every once in a while 8) Traffic jams Why travel at the same time as everybody else? 9) Debts Stop silly impulse shopping 10) Hearing loss Maximal concert experience, minimal damage September 18, 2012
DIY time: gamify! Pick a table (if you dont like the one youre sitting now) Explore the societal challenge youre given (brainwriting, 15 minutes) Complete the persona for whom you are going to solve this challenge (10 minutes) Describe what you want your target group to achieve (mission statement, 5 minutes) Describe how you want to achieve this (human factors, 10 minutes) Design a gamication (and let our hand-outs help you) (10 minutes) Summarize your gamification in the presentation sheet (5 minutes) Present your gamification (1 minute pitches) September 18, 2012
Seriously interested in this topic? Get in touch with Hester Stubb辿 or Mark Ruijsendaal hester.stubbe@tno.nl or mark.ruijsendaal@tno.nl ~ Or just want to talk about TNO and the Creative Industrie in general? Get in touch with Ottilie Nieuwenhuis ottilie.nieuwenhuis@tno.nl September 18, 2012

More Related Content

Gamify societal problems @ PICNIC 2012

  • 1. A Life Less Ordinary: Suddenly Making a Serious Difference Arjanna van der Plas, Ottilie Nieuwenhuis & Hester Stubb辿-Alberts
  • 3. Arjanna van der Plas Picture: http://office.microsoft.com/ September 18, 2012
  • 5. How about you.? What are the daily activities you really should do but could use some gamification? What little actions that you take in your daily life make you smile? Did you ever learn something in a surprising way? September 18, 2012
  • 6. Today A little bit about TNO Introduction serious gaming & gamification @ TNO by Hester Stubb辿 DIY: gamify life! Results: your serious differences with a September 18, 2012
  • 7. A little bit about TNO Technical Sciences Earth, Environ mental and Life Sciences Behavioural and Societal Sciences September 18, 2012
  • 8. Serious Gaming and Gamification September 18, 2012
  • 10. Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal?
  • 11. E-Learning Sudan Not education for all but Learning for all! September 18, 2012
  • 12. Partners in e-Learning Sudan September 18, 2012
  • 17. Gamification Small gaming elements that .nudge you into right behaviour and make you smile :) September 18, 2012
  • 18. Examples of gamification September 18, 2012 Bron: www.triplepundit.com/
  • 19. Domain TechnologyHuman factors What do you want to change? Who needs to change? In what context? What works for this goal? What works for this population? How can we motivate this population? How can we integrate means and goal? Keep the parc clean Children & parents Attractive feedback Fun vacuum cleaner
  • 20. Profiling your target group ConnectionCompetition CompetenceCreation Badges Appointments Short challenges Financial bonuses Mini game Lottery Surprises Unlocking levels Time spent Level bonuses Ownership Progression Quests Free stuff Friendlists (insude/outside) Combo bonuses Community collaboration Group ranking Social check-ins Leaderboards Ranks Productivity Count down bonuses Losing points progression Individual Collective Result Proces September 18, 2012
  • 21. DIY: gamify one of todays societal challenges 1) Obese children Eat, play, move 2) Energy overconsumption Switch it off, turn it down 3) Lack of physical exercise of elderly The art of getting out of the chair 4) Vandalism Dont ruin bus shelters out of boredom 5) Street refuse Keeping our streets clean & cosy 6) Road safety Red traffic lights are there for a reason 7) Smartphone addiction Try a F2F conversation every once in a while 8) Traffic jams Why travel at the same time as everybody else? 9) Debts Stop silly impulse shopping 10) Hearing loss Maximal concert experience, minimal damage September 18, 2012
  • 22. DIY time: gamify! Pick a table (if you dont like the one youre sitting now) Explore the societal challenge youre given (brainwriting, 15 minutes) Complete the persona for whom you are going to solve this challenge (10 minutes) Describe what you want your target group to achieve (mission statement, 5 minutes) Describe how you want to achieve this (human factors, 10 minutes) Design a gamication (and let our hand-outs help you) (10 minutes) Summarize your gamification in the presentation sheet (5 minutes) Present your gamification (1 minute pitches) September 18, 2012
  • 23. Seriously interested in this topic? Get in touch with Hester Stubb辿 or Mark Ruijsendaal hester.stubbe@tno.nl or mark.ruijsendaal@tno.nl ~ Or just want to talk about TNO and the Creative Industrie in general? Get in touch with Ottilie Nieuwenhuis ottilie.nieuwenhuis@tno.nl September 18, 2012

Editor's Notes

  • #3: We are learners. All through life, we learn a lot. Something in obvious ways, by studying for exams, and sometimes in more intruiging ways. My name is Ottilie, and I learned the alphabet by dropping the letterbox time after time, causing me to sort the alphabet over and over again.
  • #4: Some things are absolutely unnecessary, but put a smile on your face while you do it. My name is Arjanna, and I am addicted to doodling / I still enjoy not stepping on the lines when walking on the pavement
  • #5: We face huge societal challenges, that can be solved by influencing behaviour of individuals. My name is Hester, and since I earn money avoiding traffic hours, I am using all my creative power to avoid traveling to work between 8 and 10
  • #14: Papierhier, can catcher blikvanger = eye catcher
  • #23: 55 min