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Google's search, plus your world

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Google integrated social feeds from Google+ and Picassa into general web searches in an effort to boost Google+ user numbers and compete with Facebook for advertising dollars. However, the implementation is flawed because it only includes feeds from Google-owned sites and not other major social networks like Facebook, Twitter, and LinkedIn where most users' social interactions actually occur. Going forward, Google should try to integrate feeds from other networks or risk losing its focus on search by prioritizing Google+ over delivering useful search results to users.

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Googles Search, Plus Your World Post Mortem Jamshed V Rajan, Socialfloss.com
Why did Google do this? World is going Social. Google doesnt want to be left behind Google+ needs a boost Targeting the money being diverted towards social advertising platforms such as Facebook Jamshed V Rajan, Socialfloss.com
Whats wrong with Googles implementation? Social Feeds only from Google Plus & Picassa And not many of our friends are on Google Plus Most of my friends still on Facebook, Twitter & Linkedin whose feeds dont reflect on Google Google moving away from its motto of organizing worlds data to organizing Googles own data Jamshed V Rajan, Socialfloss.com
What should Google do now? Try harder to get FB, Twitter & Linkedin feeds integrated Understand that it cant push two agendas meaningful social search & Google+ promotion Stop seeing Facebook as a competition. A search giant cant become a social networking giant without losing its focus Join hands with Facebook. Power Facebooks search (which sucks! Tried searching for some post of your friend?) and in return drive traffic to their pages by integrating FB feeds in Google Jamshed V Rajan, Socialfloss.com
Otherwise, what will users like us lose? Google & Facebook competing with each other means bad internet for all of us Bad Search experience Bad Social Networking experience Remember the late 90s? All top internet players were portals? Thats what we are heading for everybody will be everything. No specialists! Jamshed V Rajan, Socialfloss.com

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Google's search, plus your world

  • 1. Googles Search, Plus Your World Post Mortem Jamshed V Rajan, Socialfloss.com
  • 2. Why did Google do this? World is going Social. Google doesnt want to be left behind Google+ needs a boost Targeting the money being diverted towards social advertising platforms such as Facebook Jamshed V Rajan, Socialfloss.com
  • 3. Whats wrong with Googles implementation? Social Feeds only from Google Plus & Picassa And not many of our friends are on Google Plus Most of my friends still on Facebook, Twitter & Linkedin whose feeds dont reflect on Google Google moving away from its motto of organizing worlds data to organizing Googles own data Jamshed V Rajan, Socialfloss.com
  • 4. What should Google do now? Try harder to get FB, Twitter & Linkedin feeds integrated Understand that it cant push two agendas meaningful social search & Google+ promotion Stop seeing Facebook as a competition. A search giant cant become a social networking giant without losing its focus Join hands with Facebook. Power Facebooks search (which sucks! Tried searching for some post of your friend?) and in return drive traffic to their pages by integrating FB feeds in Google Jamshed V Rajan, Socialfloss.com
  • 5. Otherwise, what will users like us lose? Google & Facebook competing with each other means bad internet for all of us Bad Search experience Bad Social Networking experience Remember the late 90s? All top internet players were portals? Thats what we are heading for everybody will be everything. No specialists! Jamshed V Rajan, Socialfloss.com