"In an era of increased intercultural communications with a crescendo of stakeholder expectations, companies face more communication challenges then ever. To gain loyalty in the court of public opinion, companies need to rethink their communication and behavior and employ a set of persuasive communications tools to promote understanding, establish trust, and bridge gaps with their stakeholders."
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public apologycrisis managementcorporate apologyapologysorrystrategic communicationeffective communicationstrategystrategic communicationsmea culpaceoregretreputationremorsecommunicationsleadershipforgiveness
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