The document lists 7 examples of counterproductive public apologies: 1) Zinedine Zidane refusing to apologize to an opponent after a game 2) The CEO of Boeing expressing disappointment about a data breach but not fully accepting responsibility 3) Tiger Woods' apology for his "irresponsible and selfish behavior" after multiple infidelities 4) Alex Rodriguez apologizing for past steroid use but making excuses about being young and naive 5) A bishop only conditionally apologizing for offensive remarks if he had known the full harm in advance 6) KFC only partially apologizing for an inconvenience without fully accepting responsibility 7) Michael Phelps issuing multiple apologies over the years for youthful mistakes and