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Organization / Workplace
Naucalpan de Juárez Area, Mexico Mexico
Occupation
Director Corporativo de Marketing
Industry
Advertising / Marketing / PR
About
PROFILE: FAST PACED AND ENERGETIC MARKETER WITH OVER 19 YEARS OF INTERNATIONAL EXPERIENCE IN LEADING CONSUMER PACKAGED GOODS COMPANIES INCLUDING P&G, KELLOGG, WRIGLEY AND ORANGINA - SCHWEPPES. EXPERT IN DEVELOPING STRATEGIC PLANS TO GROW GLOBAL BRANDS THROUGH INTEGRATED COMMUNICATION PROGRAMS IN CATEGORIES THAT INCLUDE FOOD, CONFECTIONARY AND HEALTH & BEAUTY CARE. EXTENSIVE EXPERIENCE IN ADAPTING AND IMPLEMENTING GLOBAL MARKETING GUIDELINES TO MEET LOCAL NEEDS. SKILLFUL AT WORKING AND MANAGING TEAMS OF MARKETING, SALES, FINANCE AND LOGISTICS TO ACHIEVE COMMON GOALS. LEADING EDGE EXPERIENCE IN COMBINING INNOVATIVE USE OF NEW DIGITAL TECHNOLOGIES WITH CONVENTIONAL MEANS TO INCREASE GROW SAL...
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