-Responsible for Google Ads (Search, Display), forecast budgets, campaign size, write ads and conduct keyword research.
- Build out accounts from the ground up, tightly organizing Google Ads campaigns and ad groups by keyword relevancy
- Strategically build, manage, and optimize search engine marketing campaigns
- Analyze campaign performance and make statistically stable/relevant optimizations & recommendations
- Closely monitor search performance and spend levels
- Report performance data and supply analysis to improve performance
- Lend insight into the optimization of client landing pages/web pages.
- Manage and grow Direct Response campaigns, optimizing to goal Cost Per Action / Co...