Lead audience strategy and persona research with a focus on strategic C-suite titles across priority business areas. Identify line of business and industry intersections and identify audiences to pursue depending on internal business focus and external market factors. Evangelize audience marketing internally and develop best practices to highlight best approaches in evolving to true customer centricity.
Lead industry marketing efforts for Line of Business Cloud to drive and grow industry relevance in key areas such as HR and Procurement. Key responsibilities include: Define relevant and differentiated vertical and audience-specific messaging by Line of Business area. Develop strategic...
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