Pam Henderson, Ph.D., is the founder and CEO of NewEdge, Inc. NewEdge is a growth, innovation and strategy firm that works with companies across a variety of industries and sectors, including Fortune 500, government, not-for-profits and start-ups, to identify opportunities that lead to growth. We accomplish this by utilizing a method pioneered by Dr. Henderson, known as Opportunity Thinking鈩�, an innovation discipline that helps organizations create sustainable growth by focusing on opportunities rather than ideas.
The Opportunity Thinking methodology is captured by Dr. Henderson in her bestselling business book, titled You Can Kill An Idea鈥� But You Can鈥檛 Kill An Opportunity! How to Disco...
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