Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Digital Strategy | Creative Content | Analytics & Insights
Industry
Advertising / Marketing / PR
About
I'm a Senior Digital Strategist at WE Communications, helping clients to develop and deliver their brand and business story in today's digitally-enabled environment.
My career has taken me from the heart of London to the urban jungle of Hong Kong, working with brands across automotive, luxury, hospitality and financial service industries.
Starting as a community manager at Toyota UK, I was part of the team that helped the brand rebuild following their global recall crisis. This experience helped me to realise the importance of understanding the mindset of your customer, building relationships and delivering content that they are seeking.
In my most recent role as a strategist for So...
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