際際滷

際際滷Share a Scribd company logo
!"#$"%&'&()*"+,'-'&()+.*/0(.)-'1"&2'&()
!"#$%"#&'(#)'*%#*+*$,#-*+.&"++#/"0",'12"&(#$3"&4)5#6"#$%"#$&#7&/.$#
"&(%)#$&/#"81$&+.'&#+(%$("3.+(5#2$%9":&3#4'&+*,($&(#;#-%$&/#
%"1%"+"&($:0"<##
!"#=$0"#.&(%'/*4"/#$#&"6#6$)#('#-*.,/5#4%"$("#;#"8("&/#$#-%$&/<##
3/$"*&4)5'/&""*'&(4)!"20-+2)/*'"&+,+"$6)
Brand Development in the new world
≒ >&#'*(+'*%4"/#-*+.&"++#/"0",'12"&(#$3"&4)#1%'0./.&3#-"+(?.&?4,$++#
("$2#;#.&@%$+(%*4(*%"#('#-%$&/+#,''9.&3#('#-*.,/#&"6#-*+.&"++"+#-$+"/#
'&#(=".%#"8.+:&3#$++"(+<#
≒ >#1,$A'%2#(=$(#4%"$("+#&"6#%"0"&*"#+(%"$2+#@'%#-%$&/+#0.$#-%$&/#
,.4"&+.&35#"B'22"%4"5#/.+(%.-*:'&5#$&/#+(%$("3.4#1$%(&"%+=.1+<#
≒ >#1$%(&"%#(=$(#/"0",'1+#-*+.&"++#'11'%(*&.:"+#@'%#(="#2'+(#@'%6$%/#
(=.&9.&3#4","-%.()5#4'%1'%$("5#2"/.$5#@$+=.'&5#$&/#"&("%($.&2"&(#-%$&/+<#
≒ !"#-"3$&#(=.+#C'*%&")#.&#(="#D",/#'@#"&("%($.&2"&(#,.4"&+.&3#$&/#=$0"#
&'6#"81$&/"/#.&('#%"($.,#1$%(&"%+=.1+5#/"D&.&3#;#-*.,/.&3#EF#+(%*4(*%"+#
$4%'++#-%$&/+#;#4","-%.:"+5#2$&$3.&3#4","-%.:"+#;#-%$&/#4'&+*,:&3#
.&.:$:0"+<#
Brand Development in the new world
Brand Development in the new world
!"#$,+'#+(%$("3.4$,,)#$./#(="#4,."&(#('#/"0",'1#$//.:'&$,#%"0"&*"#+(%"$2+5#
4$("3'%."+#$&/#+(%$("3.4#2$%9":&3#1$%(&"%+=.1+#$4%'++#0$%.'*+#4=$&&",+#('#
+*11'%(#(="#4,."&(+#4'%"#-*+.&"++#'-C"4:0"+<##
7*,&$)8--',&1"2#
≒ G%$&/#H"0",'12"&(#
≒ I$%9":&3#1$%(&"%+=.1+#
≒ B'%1'%$("#J&/'%+"2"&(+#
≒ I"/.$#K(%$("3)#
≒ K1'&+'%+=.1#
≒ J0"&(+#
9'&"):;+"&2'/&2)
≒ L"6#M%'/*4(#7&&'0$:'&+#
≒ N&,.&"#J8("&+.'&+#
≒ 7&?,.4"&+.&3#
≒ L"6#O"($.,#4=$&&",#
/"0",'12"&(#
≒ E'.&(#F"&(*%"+#
≒ G*.,(#7&/.$P+#,$%3"+(#,.4"&+""#$4%'++#"&("%($.&2"&(#,.4"&+.&3#6.(=#$#%"$4=#
$4%'++#(%$/.:'&$,#/.+(%.-*:'&5#2'/"%&#%"($.,5#$&/#"4'2<#
≒ Q="#("$2#(=$(#,$*&4="/#'&"#'@#7&/.$P+#2'+(#+*44"++@*,#4","-%.()#,.4"&+"/#
-%$&/+#.&#$&#JRBSTK7FJ#1$%(&"%+=.1#U#VOR<#
≒ Q="#,$%3"+(#"0"%#"8"4*("/#,.4"&+.&3#1%'3%$2#@'%#$&#7&/.$&#+1'%(+#4,*-#
@%$&4=.+"#6.(=#1%'/*4(#4$("3'%."+#+1$&&.&3#$4%'++#U#@$+=.'&5#1"%+'&$,#
4$%"5#+1'%(+5#"(4<#
≒ K(%$("3.+"/#$&/#,$*&4="/#7&/.$P+#D%+(#4'%1'%$("#-%$&/#"8("&+.'&#
1%'3%$2#6.(=#QN7<##
Success stories in the Indian market
Clients
T&.0"%+$,#I*+.4#W%'*1#
Q="#Q.2"+#'@#7&/.$#W%'*1#
X',9$($#X&.3=(#O./"%+#
VOR#-)#V%.(=.9#O'+=$&#
X"6$,#X.%$&#B,'(=.&3#S.2.("/#G='C1*%.#H$-$&3+##
#BBS#("$2#
Y$+=#O$C#Z.,2+#
O"/#B=.,,."+#J&("%($.&2"&(##
8&$)3,&<)=/*")+.*/0(.)/0*)
>,*+&"*2.'>2?4)
Clients & case studies 
Universal Music / Bravado Merchandising
Clients & case studies 
Universal Music / Bravado Merchandising
≒ Z*,,#K"%0.4"#I*+.4#I"%4=$&/.+"#B'21$&)#$,'&3#6.(=#(="#S$%3"+(#I*+.4#S$-",#.&#
(="#!'%,/#-%.&3+#(="#4'&4"1(#'@#2*+.4#2"%4=$&/.+.&3#('#7&/.$<##
≒ I*+.4#4'&&"4(+#$4%'++#$,,#/"2'3%$1=.4+<#Y'*(=#.+#(="#-.33"+(#4'&&"4(#6.(=#
4',,"3"#$&/#(""&+#-".&3#(="#-.33"+(#4'&+*2"%+#'@##2*+.4#$&/#%",$("/#
2"%4=$&/.+"<##
≒ W%'6.&3#(="#-*+.&"++#.&('#&"6#4$("3'%."+#$&/#"81$&/.&3#@$+=.'&#$11$%",#[#
$44"++'%."+#2$%9"(#6.(=#.4'&.4#.&("%&$:'&$,#$%:+(+<#
≒ Q="#,$%3"+(#'"%.&3#'@#2*+.4#,$-",+#@%'2#(="#3,'-"<#K*44"++@*,#$11$%",#-*+.&"++#
,$*&4="/#.&#]^__5#%"($.,.&3#$4%'++#(%$/"5#9")#%"($.,"%+#$&/#'&,.&"<##
Clients & case studies  KKR
@*/=)A.,=>'/&2)+/)-'B"2+<-")C)"2+,D-'2."$)2>/*+2)="*1.,&$'2")$"%&'&()>*/(*,=)
,1*/22)E,*'/02)1,+"(/*'"2)F)>-,G/*=2)
Clients & case studies  KKR
≒ B'&+.+("&(,)#$2'&3+(#(="#('1#`#("$2+#.&#(="#7M#
≒ B'?'6&"/#-)#-',,)6''/P+#-.33"+(#4","-%.:"+#U#
K=$=#O*9=#X=$&#;#E*=.#B=$6,$##
≒ V.3="+(#-%$&/#0$,*"#$2'&3+(#$,,#7MS#("$2+#$(#
abc#2&<#
≒ 7MS#4=$21.'&+##.&#]^_]#;#]^_d##
≒ S$%3"+(#@$&#@',,'6.&3#'&#+'4.$,#2"/.$#$2'&3+(#
$&)#7MS#("$2+#
≒ B*%%"&(,)#'6&.&3#(="#,$%3"+(#2"%4=$&/.+.&3#
1%'3%$2#"0"%#.&#(="#7MS#
Clients & case studies - KKR
!!"#$%&'(#)*++$,&)#*-&)%#.#
/*%-0%1#02%#3-*)%(0#1,(0*,456+&#
(%0758#9+*#-&#:&1,-&#(8+*0(#0%-$;#
02%*%4<#-33+=,&)#02%#9-&#0+#
/+&&%/0#=,02#2,(#9->+*,0%#0%-$#
1,*%/03<?#
!!"#-88-*%3#
8-*0&%*(2,8#.#3%1#
02%#6%758#
4%0=%%&#:&1,-'(#
9->+*,0%#/%3%4*,0<#
+=&%1#:@A#0%-$#
B#02%#2+C%(0#
+&3,&%#<+502#
-88-*%3#4*-&1?#
!!"#D8+*0(#7#&+=#
9-&(#/-&#+=&#02%#
(-$%#)++1(#02-0#
02%,*#9->+*,0%#
0%-$#83-<(#=,02?#
E#8-*0&%*(2,8#
=,02#:&1,-'(#
3-*)%(0#(8+*0(#
)++1#/+$8-&<#.#
F+(/+?#
Clients & case studies  YRF
≒ YOZ#=$+#1%'/*4"/#+'2"#'@#(="#2'+(#
.4'&.4#G',,)6''/#2'0."+5#4=$%$4("%+5#
="%'"+#;#2*+.4#/'2"+:4$,,)#;#
3,'-$,,)<##
≒ T+.&3#(="#4'%"#1%.&4.1,"+#;#"2':'&$,#
-%$&/#$e%.-*("+#'@#(="#D,2+#$&/#(="#
2*+.4#$&/#.2$3"+#@%'2#(="#2'0."#
%'+("%5#(="#D%+(#"0"%#+'4.$,#"81%"++.'&#
/"$,#($%3":&3#(="#3,'-$,#7&/.$&#
H.$+1'%$#6$+#,$*&4="/<#
≒ B,.1+#$&/#+:,,+#,.4"&+.&3#$,'&3#6.(=#
1%'2':'&$,#,.4"&+.&3#$%"#$#=*3"#=.(#
$2'&3+(#4'21$&."+#*+.&3#(="#
"2':'&$,#$&/#1.4('%.$,#$11"$,#'@#(="#
YOZ#2'0."#%'+("%<#
Clients & case studies  YRF
GHIG#J%2%&1,#.#
3-5&/2%1#15*,&)#K:L#
,&#M-&)3-1%(2#9+*#
02%#8*+$+6+&-3#
(-3%(#+9#J%2%&1,?#
H2,(#=-(#-3(+#
4-/N%1#4<#-#25)%#
$-*N%6&)#
/-$8-,)&#+&#HO#
-&1#+501++*?#
P"Q#$+>,%#,&(8,*%1#)*%%6&)#/-*1(#3-5&/2%1#
5(,&)#02%#/+*%#%$+6+&-3#-88%-3#+9#02%#P"Q#
$+>,%#*+(0%*?#E#R*(0#%>%*#0+#0-*)%0#02%#)3+4-3#
:&1,-&#L,-(8+*-?#
Clients & case studies  HRX
Clients & case studies  HRX
≒ Z%'2#J&("%($.&"%#('#"&$-,"%#?
"+($-,.+="/#7&/.$P+#D%+(#B","-%.()#-%$&/#
;#$#&"6#2'&":+"?$-,"#$++"(#@'%#7&/.$P+#
,"$/.&3#-',,)6''/#4","-%.()f##
≒ B'&4"1(*$,.g"/#$&/#,$*&4="/#V%.(=.9#
O'+=$&P+#,.@"+(),"#$11$%",#;#4$+*$,#6"$%#
-%$&/#U#VOR#U#.&#$&#"84,*+.0"#,.4"&+.&3#
1$%(&"%+=.1#6.(=#I)&(%$<4'2<#
≒ B$("3'%)#"8("&+.'&+#6.(=#2$,"#
@%$3%$&4"+#$&/#/"'P+#-".&3#,$*&4="/#
6.(=#'&"#'@##7&/.$P+#,$%3"+(#,.4"&+""P+<#
≒ N(="%#4$("3'%."+#$&/#,.&"?"8("&+.'&+#
-".&3#/"0",'1"/#.&4,*/"#.&&"%?6"$%5#
="$,(=#+*11,"2"&(+5#D(&"++#
"h*.12"&(+5#"(4<##
Clients
T&.0"%+$,#I*+.4#W%'*1#
Q="#Q.2"+#'@#7&/.$#W%'*1#
X',9$($#X&.3=(#O./"%+#
VOR#-)#V%.(=.9#O'+=$&#
X"6$,#X.%$&#B,'(=.&3#S.2.("/#G='C1*%.#H$-$&3+##
#BBS#("$2#
Y$+=#O$C#Z.,2+#
O"/#B=.,,."+#J&("%($.&2"&(##
8&$)3,&<)=/*")+.*/0(.)/0*)
>,*+&"*2.'>2?4)
Pankaj Sikka - Chief Visionary & Strategist
Invision Brand Consulting
Gurgaon I Mumbai
T: + 919999111600
E: pankaj@invisionbrandconsulting.com
www.invisionbrandconsulting.com

More Related Content

What's hot (17)

PDF
What Is Social Media
HAL
PDF
31 2.5 (里離立裡)
Dimitris Psounis
PDF
立裡裡 C - 10 (里離立裡)
Dimitris Psounis
PDF
立裡裡 C - 4 - 里裡里裡 虜留旅 侶 律離 (里離立裡)
Dimitris Psounis
PDF
Helmut newton ppt
aidamarti
PDF
Lessons RN labor union learned using social media in 2010
LinkedIn Riches
PDF
586-裡裡-立裡1
Ioannis Asmis
PDF
EasyBib Avoiding Plagiarism
walibrarian2012
PDF
Ico corporate presentation en
Harpreet kaur
PDF
Genius
Stephen Kinsella
PDF
Genius
Stephen Kinsella
PDF
PCon 2016: Cross-Device Marketing (Anna Petrushkina, Yahoo)
e-dialog GmbH
PDF
INFORMES DE CARGUE SUSTACIADOR
cgroportunidadestrategica
PDF
PCon 2016: Advanced Attribution & Predictive Customer Interaction (Dr. Alwin ...
e-dialog GmbH
PDF
Activities Gm Pri
minal81
PDF
Methodology background contemporary irish design
Martin Brown
PDF
Panthers
guest430af78
What Is Social Media
HAL
31 2.5 (里離立裡)
Dimitris Psounis
立裡裡 C - 10 (里離立裡)
Dimitris Psounis
立裡裡 C - 4 - 里裡里裡 虜留旅 侶 律離 (里離立裡)
Dimitris Psounis
Helmut newton ppt
aidamarti
Lessons RN labor union learned using social media in 2010
LinkedIn Riches
586-裡裡-立裡1
Ioannis Asmis
EasyBib Avoiding Plagiarism
walibrarian2012
Ico corporate presentation en
Harpreet kaur
PCon 2016: Cross-Device Marketing (Anna Petrushkina, Yahoo)
e-dialog GmbH
INFORMES DE CARGUE SUSTACIADOR
cgroportunidadestrategica
PCon 2016: Advanced Attribution & Predictive Customer Interaction (Dr. Alwin ...
e-dialog GmbH
Activities Gm Pri
minal81
Methodology background contemporary irish design
Martin Brown
Panthers
guest430af78

IBC_Profile