Facebook e Twitter, Adv Travel - #bto2014 Rocco Rossitto - Paolo RattoFreelance
油
Ha senso oggi in Italia per un operatore turistico spendere soldi su Facebook [e ora su Twitter] per raggiungere i suoi (potenziali) clienti?
Le slide del nostro panel a Bto 2014 - 2 dicembre #hall 2
http://www.buytourismonline.com/eventi/twitter-facebook/
Personal Branding con LinkedIn (suggerimenti e strategie)Simone Serni
油
Come presentarsi e muoversi su #Linkedin per ottenere successo e rafforzare il proprio #PersonalBranding
La tua credibilit come persona privata, come lavoratore e come professionista del tuo settore passa, oggi ancora di pi湛, da come ti presenti sul web, come ti sai muovere e cosa riesci a comunicare agli altri.
#OnlineReputation 竪 sempre pi湛 strategica e pu嘆 essere incrementata grazie ad una tua presenza su #LinkedIn studiata ad hoc.
Nella presentazione ci sono suggerimenti e strategie per utilizzare al meglio LinkedIn e fare del proprio profilo un profilo di successo, molto visitato ogni settimana e ricercato dagli Headhunters (persone che ricercano figure professionali specializzate). Essere presente su LinkedIn 竪 molto importante e te lo dimostro in poche slide.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
The six step guide to practical project managementMindGenius
油
Catalogoweb
2. Filobio 竪 unazienda italiana impegnata nel commercio di prodotti che
rispettano luomo e lambiente.
Le nostre collezioni, in puro cotone biologico, sono disegnate in Italia
e realizzate in India da una filiera certificata per gli Standard del Tessile
Biologico (GOTS- Global Organic Textile Standarda) e per il Fair Trade
(FLO cert. e SA 8000).
Per garantire il livello di qualit dei nostri capi seguiamo direttamente
le varie fasi di lavorazione e collaboriamo soltanto con aziende orientate
verso un obiettivo di trasparenza ed eco-sostenibilit.
Impegnandoci a diffondere il cotone biologico vogliamo contribuire
concretamente a migliorare la qualit di vita delluomo e a tutelare
lequilibrio ecologico del pianeta in cui viviamo.
Filobio is an Italian company committed to marketing products that respect
people and the environment.
Our collections of pure organic cotton clothes and accessories are designed in
Italy and made in India as a result of close collaboration with a production
chain certified for Eko Sustainable Textile (GOTS) and Fair Trade (FLO cert
e SA 8000)
We guarantee the quality standards of our clothes by directly monitoring the
various stages of production, and work only with companies committed to
transparency and eco-sustainability.
By pledging to publicise and market organic cotton we want to make a practical
contribution to improving the quality of life for people and protecting the
Sofia, 6 mesi, con il body ecological equilibrium of our planet.
smanicato Filobio
3. BMC 004 BSM 004
BODY MANICA CORTA: BODY SMANICATO:
morbidissima costina morbidissima costina
di cotone biologico di cotone biologico
Il classico body per i primi mesi di vita, La nostra costina di cotone pu嘆 essere
il pi湛 amato da tutte le mamme. utilizzata tutto lanno, molto resistente
La nostra costina di cotone pu嘆 essere ai frequenti lavaggi e sempre ben
utilizzata tutto lanno, molto resistente aderente al corpo del bambino.
ai frequenti lavaggi e sempre ben Ideale nei periodi estivi grazie
aderente al corpo del bambino. alla scollatura sotto le braccia.
Il pratico scollo allamericana favorisce
il passaggio dalla testa nei momenti Disponibile nei nuovi colori rigato
del cambio. salvia e rigato lavanda.
Disponibile nei nuovi colori rigato 100% cotone biologico
salvia e rigato lavanda.
TAGLIE:
100% cotone biologico 0/1 1/3 3/6 6/9 9/12
12/18 18/24 mesi
TAGLIE:
0/1 1/3 3/6 6/9 9/12
12/18 18/24 mesi
4. BKR 004 FOOT 004
BODY KIMONO TUTINA APERTA DAVANTI:
MANICA CORTA: morbidissima costina
avvolgente costina di cotone biologico
di cotone biologico
La comoda apertura su un lato
Lapertura a kimono, con bottoncini la rende molto comoda e avvolgente.
privi di nichel, 竪 lideale per i primi I bottoncini colorati sono in tinta
mesi di vita perch辿 facilita con il colore della tutina e garantiti
i movimenti durante il cambio. da un doppio rinforzo.
Il doppio strato sul ventre, inoltre,
giova al benessere del bambino Disponibile nei nuovi colori
aiutandolo durante la digestione. rigato salvia e rigato lavanda.
Disponibile nei nuovi colori 100% cotone biologico
rigato salvia e rigato lavanda.
TAGLIE:
100% cotone biologico 0/1 1/3 3/6 mesi
TAGLIE:
0 0/1 1/3 3/6 mesi
5. ROMP 004 BATH 004
PAGLIACCETTO RIGATO: ACCAPPATOIO MANTELLA:
costina di cotone biologico spugna di cotone biologico
Pratico e confortevole il pagliaccetto La morbida spugna, piacevole al tatto,
竪 lideale per la nanna nei periodi asciuga rapidamente donando una
estivi, comodo per i momenti piacevole sensazione di fresco
di gioco o per uscire. e pulito al bambino.
E facile da indossare grazie Questo accappatoio possiede rifiniture
ai bottoncini sulle spalle e al cavallo. rigate sui bordi , cappuccio e una
simpatica taschina sul davanti
Disponibile nei nuovi colori ed 竪 adatto anche per i bambini
rigato salvia e rigato lavanda. un po pi湛 grandicelli.
100% cotone biologico Disponibile nel colore naturale
con bordi rigati salvia oppure rigati
TAGLIE: lavanda
0/1 1/3 3/6 6/9
9/12 12/18 mesi 100% cotone biologico
TAGLIA:
unica indicato da 9 mesi a 3 anni
6. TOW 004 BIB 004
TELO BAGNO BAVAGLINO SPUGNA:
CON CAPPUCCIO: spugna di cotone biologico
spugna e costina
di cotone biologico La morbida spugna 竪 molto
resistente ai frequenti lavaggi.
Grazie alla morbida spugna e al Il pratico scollo allamericana favorisce
doppio strato del cappuccio, cotone il passaggio dalla testa ed 竪 quindi
sopra e spugna sotto, il telo avvolge facilissimo da indossare!
delicatamente il bambino.
Disponibile nel colore naturale
Disponibile nel colore naturale con bordi rigati salvia
con bordi rigati salvia oppure rigati lavanda
oppure rigati lavanda
100% cotone biologico
100% cotone biologico
TAGLIA:
MISURA: unica
80X90 cm
7. CAP 004 BOOT 004
BERRETTO: BABBUCCE:
morbidissima costina costina di cotone biologico
di cotone biologico
Morbidissime babbucce
Morbido berretto, per i primi giorni di vita, da indossare
evita dispersioni di calore anche sotto alle tutine come calzine.
perch辿 si adatta al meglio Queste piccole babbucce sono,
alla testa del bambino. nella tradizione, simbolo
di buon augurio per le mamme
Disponibile nei nuovi colori in dolce attesa.
rigato salvia e rigato lavanda.
Disponibile nei nuovi colori
100% cotone biologico rigato salvia e rigato lavanda.
TAGLIE: 100% cotone biologico
1 (06 mesi) / 2 (69 mesi)
TAGLIA:
unica
8. SJUM 004 HAT 004
PAGLIACCETTO SMANICATO: CAPPELLINO:
cotone jersey fiammato popeline di cotone biologico
Questo tessuto 竪 particolarmente Elegante cappellino ideale
fresco e dona una piacevole sensazione per le giornate di sole, copre al meglio
di benessere nei periodi pi湛 caldi. anche le spalle grazie allampia tesa.
La simpatica serigrafia delloca filobio Un pratico laccetto permette
su un lato lo rende divertente e di legarlo per evitare di perderlo
utilizzabile sia da femminucce che nelle giornate di vento.
maschietti, 竪 fornito di bottoncini
sulle spalle e al cavallo in tinta con il Disponibile nel colore latte
becco delloca. con logo stampato sul davanti.
100% cotone biologico 100% cotone biologico
TAGLIE: TAGLIA:
1/3 3/6 6/9 9/12 12/18 mesi 1 (45 cm) / 2 (47 cm) / 3 (49 cm)
9. JROMP 004 JFOOT 004
PAGLIACCETTO TUTINA PIEDINO:
MANICA CORTA: cotone jersey fiammato
cotone jersey fiammato
Questo tessuto 竪 particolarmente fresco
Questo tessuto 竪 particolarmente e dona una piacevole sensazione di
fresco e dona una piacevole sensazione benessere nei periodi pi湛 caldi.
di benessere nei periodi pi湛 caldi. la tutina ideale per le nascite estive
Serigrafia thank you, mother o per la notte nei periodi piu caldi.
nature e logo bicolore. Serigrafia in verticale su un lato
future is in our love e logo bicolore.
Disponibile con becco delloca rosa
o azzurro e bottoncini dietro Disponibile con becco delloca rosa
e al cavallo in tinta con il becco. o azzurro e bottoncini in tinta.
100% cotone biologico 100% cotone biologico
TAGLIE: TAGLIE:
0/1 1/3 3/6 mesi 0/1 1/3 3/6 mesi
10. BAG 004
BORSA
cotone biologico
Grande borsa di tela canvas con serigrafia
del logo sul lato.
Pratica per i viaggi, le compere o la
spiaggia.
Facilmente lavabile in lavatrice insieme al
bucato del tuo bambino.
100% cotone biologico
MISURE:
H 40 X L 44 X P 20
Isotta, 3 mesi, dorme con la camicia
da notte Filobio
11. FOOT 023
TUTINA CON PIEDINO: interlock di cotone biologico
Linterlock 竪 un cotone molto compatto e contenitivo e al contempo molto
morbido e piacevole al tatto, risulta elegante anche per uscire ed 竪 molto
resistente ai lavaggi 竪 lideale per le mezze stagioni o per linverno sotto le
coperte o in ambienti riscaldati.
Tutina con applicazione e ricamo in morbido interlock di cotone biologico.
Apertura con bottincini sul retro sia sulla schiena sia con comoda apertura a
mezzaluna sul dietro.
FOOTIE: interlock. Organic cotton
TAGLIE / SIZE: 0/1 1/3 3/6 6/9 m
salvia/sage lavanda/lavender azzurro/baby blue rosa/rose naturale-salvia/natural-sage
12. FOOT 002
TUTINA IN CINIGLIA: ciniglia di cotone biologico
Comoda apertura sul davanti, bottoncini colorati in tinta e garantiti da
un doppio rinforzo.
VELOUR FOOTIE: velour. Organic cotton
TAGLIE / SIZE: 0/1 1/3 3/6 m
salvia/sage naturale/natural azzurro/baby blue lavanda/lavender
13. KIM 001
GHIACCHINA KIMONO: ciniglia in cotone biologico
Giacchina a doppia apertura con laccetti di canvas in tinta con il bordino.
La lunghezza permette di coprire bene il pancino e la schiena del piccolo.
VELOUR KIMONO JACKET: organic cotton velour
TAGLIE /SIZE: 1/3 3/6 6/9 9/12 m
naturale/natural naturale-lavanda/natural-lavender naturale-salvia/natural-sage
14. GHE 002
GHETTINE IN CINIGLIA: ciniglia in cotone biologico
Morbido elastico in vita.
FOOTIED PANT: velour organic cotton
TAGLIE / SIZE: 0/1 1/3 3/6 6/9m
lavanda/lavender salvia/sage naturale/natural
15. BAG 001
SACCO BIMBO: ciniglia in cotone biologico
Questo sacco contiene confortevolmente le gambe del bambino e gli permette di
riprovare le sensazioni vissute allinterno della pancia della mamma.
La fascia morbida ed elastica va posizionata in modo da avvolgere la parte bassa
del torace e del pancino: lo tiene cos狸 sempre al caldo e favorisce la digestione.
Ideale per bambini che soffrono di coliche.
Un laccetto di canvas posto a met del sacco permette ai bimbi prematuri
o nei primi giorni di vita di sentirsi maggiormente avvolti.
BABY BAG: organic cotton velour
TAGLIE / SIZE: unica 0 9 m
lavanda/lavender naturale/natural salvia/sage
16. Sofia, nata il 23 febbraio 2012,
1 giorno di vita, si riposa avvolta
La pelle morbida, intatta e delicata dei neonati 竪 stata la fonte di ispirazione per le nostre in una copertina Filobio
collezioni. I capi della collezione Filobio sono in grado di proteggere e assecondare le
esigenze quotidiane del neonato, nel rispetto totale della sua sensibilit.
I nostri prodotti di cotone biologico sono incredibilmente morbidi e resistenti nel tempo;
ideali anche per le pelli pi湛 delicate, poich辿 privi di trattamenti chimici dannosi per la
salute.
Su ogni capo garantiamo :
-assenza di nickel
-assenza di formaildeide
-serigrafie realizzate a mano senza PVC
-tinture prive di metalli pesanti
Un prodotto etico e solidale per la salvaguardia delluomo e del nostro pianeta!
100% sano 100% naturale 100% biologico
The delicate, soft and pure skin of a newborn was the source of inspiration for our collection
All our clothes for babies 0-24 months are made from 100% organic cotton, that is softer and kinder
to the baby. Since no nasty chemicals or pesticides are involved Filobio collection could protect and
favour the daily needs of newborns by respecting their sensibility.
Our organic cotton garments are ethical and fair trade and we certified:
-nickel free
-formaldehyde free
-PVC free hand made screen printing
-low impact dyeing
Organic cotton is better for everyone: it protects mans health and the whole planet!
100% healthy 100% natural 100% organic!!
18. BER 001
BERRETTO IN CINIGLIA: ciniglia di cotone biologico
VELOUR CAP: organic cotton
TAGLIE / SIZE: 0/6 6/12 m
lavanda/lavender salvia/sage naturale/natural azzurro/baby blue
19. CAP 009
BERRETTO CON NODO: costina di cotone biologico
CAP WITH KNOT: rib. Organic cotton
TAGLIE / SIZE: 0 9 m
lavanda/lavender azzurro/baby blue rosa/rose salvia/sage naturale/natural
20. TOY 001
GIOCO: costina di cotone biologico
TOY: rib, organic cotton
lavanda/lavender azzurro/baby blue salvia/sage rosa/rose
21. VBLA 040
COPERTA IN CINIGLIA: ciniglia in cotone biologico
VELOUR BLANKET: organic cotton
MISURA / MEASURES: 70x90 cm
naturale-lavanda/ naturale-salvia/ naturale-azzurro/
natural-lavender natural-sage natural-baby blue naturale/natural
22. COP 026
COPERTINA CULLA: maglia di cotone biologico
BLANKET FOR CRIB: organic cotton
MISURA/ MEASURES: 70x80 cm
Il nostro cotone 竪 coltivato in una zona rurale del Madya Pradesh, stato dellIndia centrale,
da una cooperativa di 1500 contadini sparsi su unarea comprendente 34 villaggi.
La cooperativa si occupa di formare e sostenere in ogni aspetto tecnico contadini che, aderendo al progetto,
si convertono allagricoltura biologica. Lutilizzo di cotone OGM viene cos狸 fermamente contrastato.
Ai coltivatori viene garantito un guadagno superiore del 20-25% rispetto ai prezzi del mercato
del cotone convenzionale.
Il cotone 竪 certificato da CONTROL UNION CERTIFICATION
naturale/natural
23. CRIB 060
SET LENZUOLA PER CULLA:
federa, sopra e sotto con angoli. Popeline di cotone biologico
MISURE:
federa 29x38 cm. Lenzuola sopra 80x120 cm. Lenzuola sotto + angoli 40x70 cm
COT SHEET SET: pillowcase, upper and lower sheets.Popeline , organic cotton
MEASURES: pillowcase 29x38 cm. Sheet 80x120 cm. Fitted Sheet 40x70 cm
naturale-rosa/ naturale-salvia/
natural-rose natural-sage naturale-azzurro/natural-baby blue
24. BLA 050
COPERTINA DUE STRATI: interlock doppio strato di cotone biologico.
RECEIVING BLANKET: interlock, double layer. Organic cotton
MISURE/MEASURES: 90X90 cm
salvia/sage lavanda/lavender rosa/rose
25. TOW 016
TELO BAGNO CON CAPPUCCIO: spugna e interlock in cotone biologico
TOWEL WITH HOOD: terry and interlock. Organic cotton
MISURA / MEASURES: 80x90 cm
naturale-azzurro/ naturale-lavanda/ naturale-salvia/
natural-baby blue natural-lavender natural-sage naturale-rosa/natural-rose
26. TRAV 027
FASCIATOIO DA VIAGGIO:
3 tasche, cuscinetto staccabile; chiusura con laccio in canvas. Interlock e spugna
MISURA: 60x75 cm aperto / 35x25 cm chiuso
BABY-CHANGING BAG FOR TRAVELLING:
3 pockets; detachable pillow, closed with canvas string. Interlock and terry
MEASURES: 60x75 cm open / 35x25 cm closed
naturale-azzurro/ naturale-rosa/ naturale-salvia/
natural-baby blue natural-rose natural-sage naturale-lavanda/natural-lavender
27. Filobio Srl
Via Piana Gallo 34
12060 Grinzane Cavour (CN) - Italy
Tel : +39 0173 231825
info@filobio.it
www.filobio.com
stampato su carta riciclata, gennaio 2013