I work as a Senior Manager- Modern Trade – with Wipro Ltd ( Consumer Soft Div.i.e. Consumer Care & Lighting Div.
• Managing National levels accounts – Reliance, Birla Retail, All Future Group Formats ( Food Bazaar, Home Town etc ), Hypercity, D-mart, Trent- Tesco.
o To achieve Primary and secondary sales through the sales team.
o Store Dominance through innovative trade spends, foster trade relationships and branding.
o Designing Consumer Promotions /Offers.
o Responsible for creating ToT (Terms of trade)
o Event Management e.g. Trade Meets, Star Nite Show