I work as a Senior Manager- Modern Trade 鈥� with Wipro Ltd ( Consumer Soft Div.i.e. Consumer Care & Lighting Div.
鈥� Managing National levels accounts 鈥� Reliance, Birla Retail, All Future Group Formats ( Food Bazaar, Home Town etc ), Hypercity, D-mart, Trent- Tesco.
o To achieve Primary and secondary sales through the sales team.
o Store Dominance through innovative trade spends, foster trade relationships and branding.
o Designing Consumer Promotions /Offers.
o Responsible for creating ToT (Terms of trade)
o Event Management e.g. Trade Meets, Star Nite Show
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