- Use Google Analytics, in combination with Google Tag Manager, to analyze metrics surrounding eCommerce sales performance for three websites: naturalwellbeing.com, petwellbeing.com, hairessentials.com in order to improve sales and conversions
- Use various Web Analytics and solutions profiling tools to study market responses to various digital marketing strategies (A/B Split testing, multivariate testing) and find points of enhancing SEO (Search Engine Optimization) strategies
- Make marketing strategy recommendations to the marketing team based on data generated by Google Analytics to optimize their eCommerce websites
- Regularly troubleshoot data population and presentation issues i...
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