After years working media agency side, I'm currently working at Danone as Global Digital Media Director. The industry first spoke about fragmentation, digital was only the long tail of the offline world... when in fact it was the start of a total convergence. There is no more ON or OFF, TV is connected, mobile is smart and transversal to everything we do, social media merged with our real life, and soon all touchpoints will be traded digitally.
Best part of today's communication process is ICP/IMC when all touchpoints and engaging content are planned together as part of an integrated process to generate impactful consumers connections and ultimately ROI.
Through the Touchpoint Revoluti...
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