Dr Parves has over 14 years of experience in academic course and program development within the Marketing discipline including teaching and course coordination for the flexible, distance/online and face-to-face students. He has published over 50 research articles in international journals, reviewed conference proceedings and as book chapter(s). About 85% of these published papers are in FoR code 1505 (Marketing). Some of these published papers can be found through the Google Scholar link below. His current h-index score is 5.0 with 100+ citations. His papers earned EMERALD's Award for Excellence 2013, ANZRSAI's the Highly Commended Award 2012 and the Best Paper Award 2013. He has publishe...