I view internships & social media as the most powerful yet underused resources to support to engage students in the career development process . By utilizing social media to brand a career center and providing hands-on experiential opportunities to educate students, I am able to prepare my students to successfully navigate the job search process and career success. Students need to identify early on their "personal brand" to help them with professional development and understand their unique skill set. Knowing your personal brand is the key to identifying ways to stand out to employers and focusing on your strengths. Additionally, I motivate and encourage students to participate in pai...