Room cost analysis examines the costs incurred by a hotel to prepare and maintain rooms compared to the room rates charged to guests. While maintenance costs may seem high, they typically account for a small portion of the overall room rate. For most hotels, the costs to ready a room for guests ranges from $20-50 per night. The example provided details the various maintenance costs for a fictional hotel's $150 nightly room rate, totaling $31 per room. This equates to a 21% room cost percentage. Comparing room costs to other revenue sources like food sales can provide useful insights for profitability analysis.
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Room cost
1. Room Cost
In room cost analysis, one must look at what it costs the hotel to keep a room
up and running in relation to what that room is sold for to the average guest.
The actual cost of providing a clean, comfortable room differs from market to
market and from hotel to hotel. The basic components that make up room cost
at most hotels are illustrated in Figure 1-8.
In combination, these may seem like potentially imposing costs, but in
reality, they make up a small portion of the hotel room rate. Again, the actual
numbers may vary, but in most markets, the cost of preparing and maintaining
rooms for sale to guests will range from $20.00 to $50.00 per night.
Room cost
The following example relates this analysis to a fictional hotel.
Assume that ABC Hotel sells a room for an average of $150.00 a night.
The costs incurred by the hotel in preparing each room for sale may be:
Heat $3.00
Light $2.00
Power $2.00
Housekeeping $9.00
Engineering/Grounds $5.00
Debt service of owners $ .50
Marketing $2.25
Management costs $2.75
Corporate obligations $2.00
Taxes, etc. $2.50
Total: $31.00
Compare this actual cost to the price sold (room rate) and the room cost
can be determined:
Room Cost = Actual Cost/Room Rate
= $ 31.00/$150.00
= 21.0%
Room Rate Room Cost = Profit
The difference between costs incurred and the sale price makes up the
profit margin. In order for profit margin analysis to be best understood, it is
helpful to compare it to the cost of other products sold in a hotel. As was
shown in the success triangle analysis, food sales in catering and the outlets
can be a large revenue source. Therefore, a look at food cost may be useful in
2. comparison to room cost. A common misconception in the hospitality industry
is to consider food sales as profitable as room sales. This is not the case, as
the following review of food cost reveals.