Personal Information
Organization / Workplace
Southampton, United Kingdom, N/A United Kingdom
Occupation
Founder
Industry
Technology / Software / Internet
Website
http://www.aardvarka.comAbout
Paul created AardvarkA Research in February 2012 to support consumer facing clients as they build product, media and communication strategies. The firm aims to bridge the divide between large global analyst houses and internal marketing and strategy teams
Paul joined Microsoft UK as a senior manager in January 2010 to lead a team focused on delivering 'outside in' insight and analysis to the UK executive team. This involved market analysis, market modelling, long term forecasting and liaison with Microsoft corp.
Prior to this, Paul joined Forrester Research in 2000 and worked as a Principal Analyst in its consumer product strategy group. He focused on product innovation, social media a
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