A Data Strategy & Insight Professional with over 20 years experience working with Marketing Data systems. My role within MarketDeveloper is to help clients create commercial value from the pool of data available within their MD system. I work on long term strategic projects with clients to dive deep into the data to see how it can transform their direction and profitability. In the last 10 years I have been seconded into a number of major clients for long periods as the only way to get deeply into the business and data was to take an interim role running the Data and Insight teams. These have been deeply rewarding and learning experiences.
Specialties:
Extracting business insight fro...
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