This document summarizes the key priorities and challenges for the Contact Center division of Three UK in 2012. The objectives are to deliver high quality customer and employee experiences while improving profitability. Challenges include needing to grow headcount to meet demand while reducing shrinkage. Key metrics like resolution rates, customer satisfaction, and attrition are tracked. Operational efficiencies around shrinkage and a lean approach to headcount growth aim to achieve flat operating expenses. Priorities for the next 6 months include aligning operations to the brand, putting customers and employees first, and delivering a high quality experience with zero tolerance for issues like unresolved call backs. The document emphasizes that the goals are achievable through a focus on doing fewer things but doing
3. Our New World
To deliver a FAB experience to
every customer and employee
of Three UK.
4. Our objectives
Deliver an enjoyable, high quality Contact
Centre experience to UK customers
Deliver an inspirational, high quality
employment experience to our Contact Centre
employees
Improve EBIT contribution from the Contact
Centre
11. What the fuss
is all about
7000
5965 5962
5468 5639 5537 5677
6000 5243 5430 5281 5415 5424
5199
5000 1488 1509
1305 1306 1348 1320 1295 1342 1422
1238 1251 1229
4000
3000
2000 4124 4163 4291 4217 4120 4477 4082 4256 4453
4006 4030 3970
1000
0
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
Rest of CC Care
Care contributes to 24% of overall CC demand in 2012. Highest
amongst all verticals! which implies higher ability to influence CC
KPIs
12. What the fuss is all about
22.7% 2010 22.4%
growth growth
13.0% 12.6%
growth 2012 growth 2012
2011
2011 2011
0.4% reduction
2010 2010
2012
0.3% reduction
Customer base and call volume in CC have grown proportionally
Propensity over last two years has been stable with marginal
downward trend
13. FAB Experience
Resolution
71%
70% 70%
70%
69% 69% 69%
69%
68% 68%
68%
67% 67%
67%
66% 66%
66%
65%
65%
64%
63%
62%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Shrinkage reduction wont allow additional time to up-skill and
develop advisors
Deflection of easy calls is a key risk for Care
14. FAB Experience
OSAT
74% 73% 73%
73% 72% 72%
72% 71% 71%
71% 70% 70%
70% 69%
69% 68% 68%
68% 67%
67%
66%
65%
64%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
16. Best Place to
Work
Overall Attrition
6.00%
5.00% 5.00%
5.00% 4.50%
4.30% 4.20%
4.00% 4.00%
3.80% 3.80%
4.00% 3.50%
3.20% 3.20%
3.00%
2.00%
1.00%
0.00%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Annualised attrition @ 48% for 2012. Seasonal glide of 2011
ascertained for realistic spikes
18. SWOT
Strengths Weakness
People driven vertical with high connect at Communication flow is a challenge
all levels Average Execution
Leadership capability in Care is very high Keep their word is a challenge for some
People development at the Core Lack of Calibration across levels across sites
Collaborative approach with support teams Inconsistent leadership styles across sites
Very flexible to change
Opportunities Threats
Succession planning is not well defined and
does not have a framework Easy call types moving out may hamper
Need to have right person for the right job CSAT
Advisor capability needs to be worked on People challenges due to reduced shrinkage
Better planning and flat OPEX etc.
Need to do few things Leadership across at TL level (with the
New TC Model)
Brand understanding across levels
Consistent BAU process execution
21. How we need
to operate
Put customers and people
at the heart of everything
we do
22. In summary.
We will grow as a business:
By being Leaders and Experts in New Mobile.
Flat OPEX in CC:
Lean addition in headcount to manage growing customer base
Do the right thing:
Customer Experience is enriched
0 TOLERANCE TO FAILED CALL BACKs, RUDE CALLS.
Service Level:
Service level is deteriorating
Reduced Shrinkage:
Increase in occupancy and utilization. No more big avails
We need to :
Do Less but do well
Align to the Brand
Put customer and people at the heart of everything we do
ICE Breaker.to distribute into groups.count multiples of 3
The brand strategy is there to increase the number of people in the market willing to consider the Three brand. It will support us in doubling our customer numbers and increasing our margin over the next three years.Its there to help everyone at Three to understand the things that will increase our appeal to our target audience. As a result, well be able to focus more effectively on doing things in our everyday roles that are most likely to deliver a great brand experience and improve our commercial success.
Next is the Rocky Balboa slide
Brain Storm to identify 3 Key activities to be done by the TLs. (30 Mins) Each group will have a mentor to guide the discussions. To finalize the 3 activities.