Pinterest provides public boards, like bulletin boards, where you can pin (post) and organize images and videos.
Individuals and brands co-mingle sharing stunning, and sometimes not-so-stunning (or flattering) images. As the platform boasts, Pinterest is a place to catalog the things you love.
Product manufacturers and service providers have both found success sharing images of their wares, increasing impressions and driving traffic to their websites, ultimately increasing sales.
This is the slide deck shared by Accredited public relations pro Pete Codella at a luncheon presented by the International Association of Business Communicators - Las Vegas Chapter on May 22, 2012.
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Making the business case for Pinterest
1. making the business case for
by Pete Codella, APR
for IABC/Las Vegas
May 22, 2012
15. Page 15
71%
annual income of
$25k to $75k
CodellaMarketing.com PeteCodella.com
16. Page 16
3rd
104,000,000 unique monthly visits
2 = Twitter with 182M
1 = Facebook with 7B
CodellaMarketing.com PeteCodella.com
17. Page 17
avg usr
woman
age 25 to 34
CodellaMarketing.com PeteCodella.com
18. Page 18
organization
• 1 board per outlet — from my website, blog,
newsroom, etc.
• different boards for different categories — just
like blog post categories
CodellaMarketing.com PeteCodella.com
33. Page 33
research tool
CodellaMarketing.com PeteCodella.com
34. Page 34
legal considerations
• the user, not Pinterest, is responsible
• be certain you have the rights to share
• see pinterest.com/about/terms
CodellaMarketing.com PeteCodella.com
41. Page 41
content types
• images that show detail, close-ups
• infographics
• contests, promotions
• behind the scenes
• video galleries
• repins from brand champions
• thought leadership
• curation at its finest
CodellaMarketing.com PeteCodella.com
49. Page 49
Pete Codella, APR
Accredited in Public Relations
TXT prpete to 50500
for my SMS business card
by Contxts.com
CodellaMarketing.com PeteCodella.com