ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
making the business case for




      by Pete Codella, APR
        for IABC/Las Vegas
           May 22, 2012
Page 2




CodellaMarketing.com   PeteCodella.com
Page 3




                       the Google
                       golden triangle




CodellaMarketing.com                     PeteCodella.com
Page 4




CodellaMarketing.com   PeteCodella.com
Page 5




                         search engines crave
                       keywords and frequency




CodellaMarketing.com                            PeteCodella.com
Page 6




                   what are you curating online?




CodellaMarketing.com                               PeteCodella.com
Page 7




                        website
                         blog
                       newsroom




CodellaMarketing.com              PeteCodella.com
Page 8




                       what is it?



CodellaMarketing.com                 PeteCodella.com
Page 9




CodellaMarketing.com   PeteCodella.com
Page 10




                       you can follow: pins, boards, people




CodellaMarketing.com                                          PeteCodella.com
Page 11




                       you can add




CodellaMarketing.com                 PeteCodella.com
Page 12




CodellaMarketing.com   PeteCodella.com
Page 13




                       @
CodellaMarketing.com       PeteCodella.com
Page 14




         80%
                             repins

                           calls to action
                       increase engagement

CodellaMarketing.com                         PeteCodella.com
Page 15




         71%
                       annual income of
                         $25k to $75k



CodellaMarketing.com                      PeteCodella.com
Page 16




         3rd
            104,000,000 unique monthly visits

                       2 = Twitter with 182M
                       1 = Facebook with 7B


CodellaMarketing.com                           PeteCodella.com
Page 17




         avg usr
                         woman
                       age 25 to 34



CodellaMarketing.com                  PeteCodella.com
Page 18


                       organization

     • 1 board per outlet — from my website, blog,
       newsroom, etc.
     • different boards for different categories — just
       like blog post categories




CodellaMarketing.com                               PeteCodella.com
Page 19




CodellaMarketing.com   PeteCodella.com
Page 20




CodellaMarketing.com   PeteCodella.com
Page 21




CodellaMarketing.com   PeteCodella.com
Page 22




CodellaMarketing.com   PeteCodella.com
Page 23




CodellaMarketing.com   PeteCodella.com
Page 24




CodellaMarketing.com   PeteCodella.com
Page 25




CodellaMarketing.com   PeteCodella.com
Page 26




CodellaMarketing.com   PeteCodella.com
Page 27


                       search optimization




                                             caption
                                             caption
                                             caption!



CodellaMarketing.com                            PeteCodella.com
Page 28




                       use the full URL, not Bitly




CodellaMarketing.com                                 PeteCodella.com
Page 29




                       add the Pin it button
                        to all your content




CodellaMarketing.com                           PeteCodella.com
Page 30




CodellaMarketing.com   PeteCodella.com
Page 31




CodellaMarketing.com   PeteCodella.com
Page 32




CodellaMarketing.com   PeteCodella.com
Page 33


                       research tool




CodellaMarketing.com                   PeteCodella.com
Page 34


                       legal considerations

     • the user, not Pinterest, is responsible
     • be certain you have the rights to share
     • see pinterest.com/about/terms




CodellaMarketing.com                             PeteCodella.com
Page 35




CodellaMarketing.com                                    PeteCodella.com
                       bit.ly/pinterest-legal-podcast
Page 36




CodellaMarketing.com   PeteCodella.com
Page 37


                       copycats




CodellaMarketing.com              PeteCodella.com
Page 38




CodellaMarketing.com   PeteCodella.com
Page 39




CodellaMarketing.com   PeteCodella.com
Page 40


                       measurement

     • Pinerly — management tool, stats
     • Pinpuff — your Pinterest influence score
     • PinReach — influence and analytics




CodellaMarketing.com                              PeteCodella.com
Page 41


                       content types

     •    images that show detail, close-ups
     •    infographics
     •    contests, promotions
     •    behind the scenes
     •    video galleries
     •    repins from brand champions
     •    thought leadership
     •    curation at its finest

CodellaMarketing.com                           PeteCodella.com
Page 42




CodellaMarketing.com   PeteCodella.com
Page 43




CodellaMarketing.com   PeteCodella.com
Page 44




CodellaMarketing.com   PeteCodella.com
Page 45




CodellaMarketing.com   PeteCodella.com
Page 46




CodellaMarketing.com   PeteCodella.com
Page 47




                       questions
                       comments
                       discussion




CodellaMarketing.com                PeteCodella.com
about.me/petecodella
Page 49




                       Pete Codella, APR
                       Accredited in Public Relations




                                TXT prpete to 50500
                                for my SMS business card
                                by Contxts.com




CodellaMarketing.com                                       PeteCodella.com

More Related Content

Making the business case for Pinterest