Personal Information
Organization / Workplace
Zürich Area, Switzerland, ZH Switzerland
Occupation
Entrepreneur, CEO, Chairman
Industry
Advertising / Marketing / PR
Website
About
Marketing professional, having started in the consumer goods industry, then getting experience in the medical area, the financial services industry and in one of the biggest media groups in Europe. Consulting institutions and companies from all industries and branches on developing corporate strategies, positioning statements and partnerships.
Specialized in sponsorship and partnership strategies, in conceptualizing innovative marketing campaigns, using off- and online media.
Seeks to combine experience from best practice with evidence from research. Lecturer and faculty member at different Universities for executive training in the marketing, controlling and communications field.
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