Personal Information
Organization / Workplace
Other
Occupation
Strategic Planner at The Insight Job
Industry
Advertising / Marketing / PR
About
A Swedish planner/strategist. Data driven. Brand centered. Consumer oriented.
SKILLS
OBSERVATION: absorbing ideas from unexpected places
STRATEGY: interpreting and synthesising big ideas into concise briefs
PRESENTATION: organising and delivering narratives that compel, inform and persuade
CULTURE: empathetic with an ability to gel with diverse cultures/subcultures
RESEARCH: collecting data via a variety of primary and secondary methods
PRIMARY: interview, survey, ethnography
SECONDARY: Nielsen, MRI, Iconoculture, Quantitative Databases
Contact Details