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New York City United States

Pete Kistler, Co-Founder, Head of Product & Lead Designer at BrandYourself

Technology / Software / Internet

In 2008 I had an online identity crisis. After getting rejected from several job openings, I finally learned why: employers were Googling me and mistaking me for a criminal with the same name. At the time, I only had one option: spend thousands of dollars on a reputation management firm. But as a recent college grad with $20k in student loans, I couldn't afford it. Frustrated, I didn't know where to turn. Luckily I was able to team up with Patrick Ambron and Evan Mcgowan-Watson, who had backgrounds in Search Engine Optimization. They showed me how to make my own content more "search engine friendly" than the competition. After months of effort, I finally buried the other Pete Kistler...