Director of Analytics at Ayima, following the acquisition of LeapThree in 2018. The Ayima Digital Analytics team helps clients transform data insights into profit. From the set-up of analytics tools through to using data to inform decisions & actions leading to improvements in performance, Ayima is focused on the practical side of digital analytics, ensuring it is user friendly and impactful for organisations.
Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.
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