A freelance Senior Planner with a track record of helping brands to grow, primarily through digital and CRM engagement strategies that make a genuine difference to the way consumers feel about brands and how they subsequently behave.
20 years experience across a range of sectors including FMCG, financial services, government, automotive, retail and utilities.
Developed successful engagement strategies for high profile brands and clients including Danone Nutricia (Cow & Gate & Aptamil) - in the UK and globally, Walkers Crisps, Cadbury, Heinz, Tetley Tea, Dept of Work & Pensions, Nationwide Building Society, MBNA, Matalan, Peugeot, npower
5 years board-level experience as Planning Dire...