鈽� 鈻� Story sales lead to better business sales 鈼勨槄
Once upon a time marketing was easy. Big money, big billboards, big disruption, big sales. But after many years of the big budgets winning the marketing wars, the Internet came along. Like the big bad wolf it took big bites out of print media. But then it just ate SPAM making it too big, fat and lazy.
And software selling has also become lazy and boring. Death by PowerPoint and repetitive claims of grandeur. All functionality and features with no sizzle or focus on solving any damn business problems. No wonder the buyer falls asleep and only focuses on price as the differentiator.
To win more sales, you need to start with tales that e...
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