Adtech considered harmful
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This document summarizes the harms of adtech and surveillance-based advertising. It discusses how advertisers track users across the web to target ads, which ultimately hurts the quality of media and user experience. Specific harms mentioned include non-human traffic wasting $4.2 billion per year, malvertising wasting $1.1 billion, and infringed content wasting $2.4 billion. The document recommends using adblockers and private browsing, paying for quality media and services, and supporting lawmakers and education to address these issues.
Adtech considered harmful
- 1. ADTECH CONSIDERED HARMFUL PETER PURGATHOFER @ PRIVACYWEEK 2018
- 4. BUT DOES IT HAVE TO WATCH YOU?
- 5. BUT DOES IT HAVE TO WATCH YOU?
- 9. 56 TRACKERSTHAT HAVE NAMES STARTING WITH 損A束!
- 13. I asked him if that meant hed be placing ads on our 鍖edgling site. He said yes, hed do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately bene鍖t sites that might care less about quality.
- 20. But when advertisers try to target users individually, signaling breaks down. Targeting turns an ad into the digital version of a cold call. Targeted ads tend to burn out the medium in which they appear, through a Peak Advertising e鍖ect. Each new targetable medium falls in value and popularity as users 鍖gure it out, 鍖lter it, or get their governments to restrict it.
- 23. $8.2 BILLON PER YEAR MAJOR REASONS: NON-HUMAN TRAFFIC ($4.2 BILLION) MALVERTISING-RELATED ACTIVITIES ($1.1 BILLION) INFRINGED CONTENT ($2.4 BILLION)
- 26. I asked him if that meant hed be placing ads on our 鍖edgling site. He said yes, hed do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately bene鍖t sites that might care less about quality.
- 34. We were taught to fear totalitarian governments. We feared they would know everything about us, follow us everywhere, know who we were talking to and what we were saying, and keep secret 鍖les about us which could be used to in鍖uence our lives in ways that were only vaguely visible to us.
- 42. USE PRIVATE MODE FOR TRACKING-RICH MEDIA
- 43. USE PRIVATE MODE FOR TRACKING-RICH MEDIA
- 44. PAY FOR QUALITY MEDIA
- 45. PAY FOR QUALITY SERVICES & APPS
- 50. THANK YOU