Experienced B2B communications professional with advanced understanding of the travel, cybersecurity, financial services, association, and higher education sectors. Expertise includes developing market positioning and customer segmentation strategies, direct and electronic marketing and lead generation campaigns, creating and leveraging thought leadership to drive media and public relations, social media strategy for corporations and individuals, crisis communications, and partner relationship management. Additional experience includes a Master of Arts in International Commerce and Policy from George Mason University with research focusing on entrepreneurship and aviation.
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