Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
B2B Social Media Speaker, Adviser, Author and Trainer
Industry
Advertising / Marketing / PR
Website
About
I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for B2B companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection .
My specialties include:
--Researching markets and customers;
--Selecting content to publish;
--Creating compelling angles, headlines and voice;
--Writing stuff that people really want to read;
--Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google+;
--Promoting content through social media:
--Designing and staging live and virtual events.
I've written five books about online communities since 2007, including...
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