Measurement & analystics expert/advocate obsessed with data visualization. My motto: "not all data are created equal: somes are zeros and some are #1s".
Shortly after attending my first measurement conference, a client asked for an in-depth analysis of its media landscape. Knowing the tools at my disposal were insufficient to execute my vision of actionable insights, I rolled up my sleeves, developed a media monitoring and analysis platform, and delivered an award-winning measurement program.
Since then, I ran research and measurement at RF|Binder, participated in the creation of industry-wide measurement standards, and now run my own media insights business that helps PR practitioners...
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