26 years of teaching and research at Erasmus University Rotterdam. Author of several books and many journal articles.
more than 22 years of consulting experience at ICSB Marketing and Strategy (founder).
Just left ICSB (fall 2008) and started again as consultant and teacher in the field of marketing and market strategy in his private firm Kralingse Plaszicht B.V.
Specialties: market(ing) strategy and performance improvement,
strategic planning, business planning and marketing planning
research, consulting and education in marketing and strategy
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