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Paris Area, France France

Senior brand activation strategist at Brand Union Paris

Advertising / Marketing / PR

People don't buy products anymore, they buy experiences... My job is to make them live the experience they would never expect to live but that they were waiting for without knowing it... These experiences happen before, during and after a purchase, they encompass the design strategy, the activation strategy and the communication strategy. Let's say it's like creating the perfect wedding proposal: find a place, find a date, deliver the unexpected, and create engagement